This restricts how developers can innovate with mapping data and prevents them from building services that could compete with Google's own products.
Developers and businesses using Google Maps APIs are bound by strict content display rules, anti-competitive use restrictions, and Google's unilateral right to alter or terminate services. End consumers using apps built on Maps APIs may have their location data processed under Google's data policies, with limited transparency about how that data flows between app developers and Google. You can review Google's Maps Platform Privacy Notice at https://cloud.google.com/maps-platform/privacy to understand what data Google collects when Maps APIs are embedded in third-party apps.