Google may immediately suspend Customer's access to all or part of the Google Maps Platform upon notice if Customer breaches these Terms, or if Google reasonably believes that Customer has engaged in conduct that may harm Google, the Google Maps Platform, or Google's users.
The subjective standard of 'reasonably believes' gives Google broad discretion to suspend access immediately without prior warning, which can devastate businesses that depend on Maps APIs.
Developers and businesses using Google Maps APIs are bound by strict content display rules, anti-competitive use restrictions, and Google's unilateral right to alter or terminate services. End consumers using apps built on Maps APIs may have their location data processed under Google's data policies, with limited transparency about how that data flows between app developers and Google. You can review Google's Maps Platform Privacy Notice at https://cloud.google.com/maps-platform/privacy to understand what data Google collects when Maps APIs are embedded in third-party apps.