This analysis describes what Google Gemini's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision establishes a tiered retention framework that permits users to control the duration conversation data remains accessible in their accounts, with differentiated options based on user age. This defines the operational scope of data persistence within the service infrastructure.
The updated notice adds new disclosure sections explaining how data flows when using Gemini Spark (remote browser and computer access), how avatar creation collects and processes information, and clarifies that Google collects information about AI reasoning steps during task execution. The notice also refines language around subscription information to specify 'Google AI plan' rather than just generic 'paid subscription.' These changes do not establish new obligations but rather expand the transparency disclosures provided to users about existing and new features.
View change record →The updated notice now explicitly identifies Memory as a feature that operates on the basis of user consent, alongside Voice Match. The revised language removes prior geographic restrictions on personalization, meaning Gemini can now reference chat history to generate personalized insights for all users globally, not just those outside the EEA, Switzerland, and the UK. The removal of the statement 'Keep Activity must be on to use this feature' simplifies the operational requirement but does not establish a new obligation. You can learn how to turn the Memory feature on or off through the updated privacy notice.
View change record →The updated privacy notice now discloses that Gemini can use data from connected Google apps and imported memory or chats from other AI platforms to personalize your experience and to improve services, including training generative AI models. This data is treated similarly to other Gemini activity. You can manage or delete your imported activity anytime through the Activity controls.
View change record →Users can modify their conversation data retention settings to align with their preferences across three or four available durations depending on age status, or elect not to retain the data in their account at all. Users under 18 operate under a more restricted modification framework limited to retention periods of 3 or 18 months.
How other platforms handle this
We retain personal data for as long as necessary to provide our services, fulfill the purposes described in this Privacy Policy, comply with our legal obligations, resolve disputes, and enforce our agreements. The specific retention period for each category of personal data depends on the purpose fo...
We retain your personal information for as long as necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required or permitted by law. We may also retain and use your information to comply with our legal obligations, resolve disputes, and enforce our ...
Please note there are situations where Spotify is unable to delete your data, for example when: it's still necessary to process the data for the purpose we collected it for; we have an overriding interest in continuing to process the data, for example where we need the data to protect our services f...
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"Gemini Apps Activity is saved to your Google Account for 18 months by default. You can change this to 3 months or 36 months, or choose to not save your Gemini Apps Activity to your Google Account at all. For users who are under 18, Gemini Apps Activity is saved for 18 months by default and can only be changed to 3 months.— Excerpt from Google Gemini's Gemini Apps Privacy Notice
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The provision establishes a tiered retention framework that permits users to control the duration conversation data remains accessible in their accounts, with differentiated options based on user age. This defines the operational scope of data persistence within the service infrastructure.
Users can modify their conversation data retention settings to align with their preferences across three or four available durations depending on age status, or elect not to retain the data in their account at all. Users under 18 operate under a more restricted modification framework limited to retention periods of 3 or 18 months.
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