“Content that threatens or advocates for physical or mental harm on oneself or others”
This analysis describes what Google Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This prohibition covers both self-harm and harm to others, and encompasses both threats and advocacy, making it a broad restriction on harmful content in advertising.
Readers who place ads may not include content that threatens or advocates for physical or mental harm directed at oneself or any other person.
How other platforms handle this
User Content may not: be unlawful, libelous, defamatory, obscene, pornographic, indecent, lewd, suggestive, harassing, threatening, invasive of privacy or publicity rights, abusive, inflammatory or fraudulent
You may access Netflix content primarily within the country in which you have established your account and only in geographic locations where we offer your subscription plan and have licensed such content.
Apps should not urge customers to participate in activities (like bets, challenges, etc.) or use their devices in a way that risks physical harm to themselves or others.
"Content that threatens or advocates for physical or mental harm on oneself or othersExcerpt from Google Ads's Policy: Inappropriate Content
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This prohibition covers both self-harm and harm to others, and encompasses both threats and advocacy, making it a broad restriction on harmful content in advertising.
Readers who place ads may not include content that threatens or advocates for physical or mental harm directed at oneself or any other person.
ConductAtlas has identified this type of provision across 238 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Google Ads.