Provision record
Google Ads · Google Ads Policy: Inappropriate Content · View original document ↗

Ads promoting hatred or discrimination prohibited

Medium confidence Common · 238 of 343 platforms
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This analysis describes what Google Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Generated by a model from the captured document; not read by a person

This prohibition bars a broad range of discriminatory and hateful advertising content, covering multiple protected characteristics and three distinct forms of harmful expression.

⚠

Interpretive note: The excerpt ends with an ellipsis, indicating additional protected characteristics exist in the full policy that are not reproduced here. The canonical claim reflects only those explicitly quoted.

Consumer impact (what this means for users)

Generated by a model from the captured document; not read by a person

Readers who place ads must not include content that incites hatred against, promotes discrimination of, or disparages individuals or groups on the basis of the listed protected characteristics.

How other platforms handle this

DraftKings

An employee, operator or consultant to a sports governing body where such employee, operator or consultant is prohibited from participating in applicable Contests by such governing body.

ZipRecruiter

Contain links to any site competitive with ZipRecruiter other than to an actual job posting

Paramount+

Your User Submissions will not contain any: (a) swearing; (b) comments or actions which appear to be discriminatory...(c) comments or actions which promote bigotry, racism, hatred...(d) sexual innuendo...

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
Content that incites hatred against, promotes discrimination of, or disparages an individual or group on the basis of their race or ethnic origin, religion, disability, age, nationality...

Excerpt from Google Ads's Policy: Inappropriate Content

Provision details

Document information
Document
Google Ads Policy: Inappropriate Content
Entity
Google Ads
Tracking information
First captured by ConductAtlas
May 20, 2026
Text quoted from version
CA-V-007205, captured Sept. 29, 2026
Record ID
CA-P-064802
Document ID
CA-D-000856
Evidence Provenance
Source URL
Wayback Machine
Archived bytes SHA-256 (version CA-V-007205)
1dd5bdb73ca5b6284e52a33aa64a439aa0066ab1b9ee8b8205558fa954764796
Analysis generated
July 9, 2026 06:44 UTC
Methodology
Evidence
✓ Excerpt found in version CA-V-007205, captured Sept. 29, 2026 (checked Oct. 5, 2026)
Not the current version. The document's current version is CA-V-007677, captured Oct. 17, 2026; this clause has not been re-checked against it.
Citation Record
Entity: Google Ads
Document: Google Ads Policy: Inappropriate Content
Record ID: CA-P-064802
Version: CA-V-007205
Captured: 2026-09-29 01:29:07 UTC
SHA-256: 1dd5bdb73ca5b628…
URL: https://conductatlas.com/platform/google-ads/google-ads-policy-inappropriate-content/provision/CA-P-064802/ads-promoting-hatred-or-discrimination-prohibited/
Accessed: Oct. 25, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Categories

Other risks in this policy

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Frequently Asked Questions

What does Google Ads's Ads promoting hatred or discrimination prohibited clause do?

This prohibition bars a broad range of discriminatory and hateful advertising content, covering multiple protected characteristics and three distinct forms of harmful expression.

How does this clause affect you?

Readers who place ads must not include content that incites hatred against, promotes discrimination of, or disparages individuals or groups on the basis of the listed protected characteristics.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 238 platforms. See the full comparison.

Is ConductAtlas affiliated with Google Ads?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Google Ads.