GOAT · GOAT Privacy Policy · View original document ↗

Third-Party Advertising Pixel & Tracking Technology Deployment

High severity Unique · 0 of 325 platforms
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Document Record

What it is

GOAT embeds tracking pixels from TikTok, Snapchat, Google Ads, and other ad platforms on its site, which means these companies receive data about your visits and actions on GOAT and can use it to show you targeted ads elsewhere.

This analysis describes what GOAT's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

These pixels transmit your behavioral data to multiple third-party companies whose privacy practices are separate from GOAT's, giving you less control over how your data is ultimately used.

Consumer impact (what this means for users)

Your browsing and shopping behavior on GOAT — including pages visited, products viewed, and purchases made — is transmitted in real time to advertising platforms including TikTok, Snapchat, and Google, enabling cross-platform ad targeting based on your GOAT activity.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Opt Out of Arbitration
    Navigate to GOAT's privacy page and locate the cookie preferences or 'Do Not Sell or Share My Personal Information' link to opt out of behavioral advertising data sharing.

How other platforms handle this

Zendesk Medium

We use cookies and similar tracking technologies to track the activity on our websites and services and store certain information. Tracking technologies used include beacons, tags, and scripts to collect and track information and to improve and analyze our services. You can instruct your browser to ...

American Airlines Medium

American gets this information by using technologies, including cookies, web beacons, and mobile device geolocation to provide and improve our Interactive Services and advertising, including across browsers and devices (also known as cross-device linking). This technical information may be combined ...

Thomson Reuters Medium

We use cookies, web beacons, pixels, and similar tracking technologies on our websites and in our communications to collect information about your browsing activities, preferences, and interactions with our content. You can manage your cookie preferences through our cookie preference centre or your ...

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ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

1) REGULATORY FRAMEWORK: This provision implicates GDPR Art. 6(1)(a) (consent as lawful basis for non-essential cookies), ePrivacy Directive 2002/58/EC as amended (requiring prior informed consent for non-essential tracking), CCPA §1798.120 and CPRA §1798.135 (right to opt out of sale/sharing of personal information for cross-context behavioral advertising), and FTC Act Section 5 (unfair or deceptive practices). The TikTok Pixel specifically implicates ongoing US legislative and regulatory action regarding ByteDance data access. Enforcement authorities: ICO (UK), EU DPAs (EU), CPPA (California), FTC (US). 2)

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • FTC
    The FTC has enforcement authority over unfair or deceptive data sharing practices including undisclosed third-party pixel data transmission under FTC Act Section 5.
    File a complaint →

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
GOAT Privacy Policy
Entity
GOAT
Document last updated
May 5, 2026
Tracking information
First tracked
May 7, 2026
Last verified
May 7, 2026
Record ID
CA-P-005264
Document ID
CA-D-00736
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
c2198da0053849ee3f384e8e3b258cdcc2f4603bca8e695043e2681c00844f3a
Analysis generated
May 7, 2026 17:55 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: GOAT
Document: GOAT Privacy Policy
Record ID: CA-P-005264
Captured: 2026-05-07 17:55:37 UTC
SHA-256: c2198da0053849ee…
URL: https://conductatlas.com/platform/goat/goat-privacy-policy/third-party-advertising-pixel-tracking-technology-deployment/
Accessed: May 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

Other risks in this policy

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Frequently Asked Questions

What does GOAT's Third-Party Advertising Pixel & Tracking Technology Deployment clause do?

These pixels transmit your behavioral data to multiple third-party companies whose privacy practices are separate from GOAT's, giving you less control over how your data is ultimately used.

How does this clause affect you?

Your browsing and shopping behavior on GOAT — including pages visited, products viewed, and purchases made — is transmitted in real time to advertising platforms including TikTok, Snapchat, and Google, enabling cross-platform ad targeting based on your GOAT activity.

Is ConductAtlas affiliated with GOAT?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by GOAT.