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1) REGULATORY FRAMEWORK: ePrivacy Directive 2002/58/EC (as implemented in EU member states) requires prior, informed, and freely given consent for non-essential cookies. GDPR Art. 7 sets requirements for valid consent (freely given, specific, informed, unambiguous). UK PECR Regulation 6 imposes equivalent UK requirements. IAB Europe's Transparency and Consent Framework (TCF 2.2) provides an industry standard for CMP implementation. Enforced by EU DPAs (notably French CNIL, which has issued significant cookie enforcement actions) and ICO. 2)
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Your cookie choices directly control whether your browsing behavior on GOAT is shared with advertising platforms like TikTok and Google — accepting all cookies means your data is shared more broadly.
When you visit GOAT, a cookie consent banner should appear allowing you to decline non-essential tracking cookies; if you accept all cookies, your behavioral data will be shared with multiple ad platforms, but you can change your preferences at any time through GOAT's cookie settings.
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