This analysis describes what Ford's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated Terms and Conditions remove inline cookie consent disclosures, preference toggles, and opt-out mechanisms that were previously embedded in the document. Users are now directed to a separate privacy policy for information about cookies, tracking technologies, data sharing with advertising and analytics partners, and opt-out options. The removal of the inline Cookie Preference Center and Global Privacy Control documentation means these controls are no longer described within the terms themselves, though Ford states they remain available through the redirected privacy policy.
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If you are a parent or guardian who believes your child under 13 has provided us with Personal Information, please contact us using the information below to request its deletion.
Covered individuals are able to exercise certain choices under the EU-U.S. DPF, UK DPF Extension, and the Swiss-U.S. DPF regarding how some of their personal information is used and shared, and may access, correct, or delete certain personal information...
You may exercise the abovementioned rights free of charge by contacting us at the contact details in the "Contact Information" section of this Policy.
"Opting out may affect our ability to personalize your experience on this website and in connection with your vehicle shopping experience, though we may still use Cookies that do not include Sales, Sharing, or Targeted Advertising.Excerpt from Ford's Terms and Conditions
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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The clause states: “Opting out may affect our ability to personalize your experience on this website and in connection with your vehicle shopping experience, though we may still use Cookies that do not include Sales, Sharing, or Targeted Advertising.”
ConductAtlas has identified this type of provision across 277 platforms. See the full comparison.
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