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The agreement requires users who submit content to the site to represent that they own or have permission to submit the content and grant the stated license, and to refrain from submitting unlawful, defamatory, harassing, obscene, or rights-infringing material. Users also agree not to submit false or misleading content that could harm Ford or third parties.
This analysis describes what Ford's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes the conditions under which content may be submitted to the site and places affirmative legal representations on the submitting user regarding ownership, rights, and content standards. Users who submit content that violates these representations assume liability for any resulting claims.
The updated Terms no longer disclose how Ford collects customer reviews, manages the third-party vendor (MaritzCX) responsible for survey administration, or applies moderation standards to published feedback. Previously, the Terms explained that reviews are moderated to remove profanity, fraud, personal identifying information, competitor references, dangerous behavior, and inadequate text. Users can no longer see these operational details or understand what standards govern how their submitted reviews are processed and displayed.
View change record →The agreement requires users submitting content to represent they hold or have obtained all necessary rights to the submitted material and that the content complies with stated content standards. Users who submit content in breach of these representations may be liable for resulting third-party claims.
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"With respect to any Submission you agree to: not submit material that is copyrighted, protected by trade secret or otherwise subject to third party proprietary rights, including privacy and publicity rights, unless you are the owner of such rights or have permission from their rightful owner to post the material and to grant Ford Motor Company all of the license rights granted herein; not publish falsehoods or misrepresentations that could damage Ford Motor Company or any third party; not submit material that is unlawful, obscene, defamatory, libelous, threatening, pornographic, harassing, hateful, racially or ethnically offensive, or encourages conduct that would be considered a criminal offense.Excerpt from Ford's Terms and Conditions
REGULATORY LANDSCAPE: User-submitted content representations engage intellectual property law, defamation law, and FTC guidelines on consumer-facing digital platforms. The FTC has authority over deceptive or unfair practices in digital consumer contexts. GOVERNANCE EXPOSURE: Low. These representations are standard in website terms and serve to allocate liability for infringing or harmful user-submitted content to the submitting user rather than Ford. JURISDICTION FLAGS: Defamation and content liability standards vary by jurisdiction. US users are subject to federal and state defamation law; EU users may be subject to additional content standards under applicable national law and EU digital services regulations. CONTRACT AND VENDOR IMPLICATIONS: Organizations submitting content on behalf of clients or in a commercial context should ensure that the submitted content complies with the stated representations to avoid indemnification exposure. COMPLIANCE CONSIDERATIONS: Legal teams advising on user-generated content workflows that include submissions to ford.com should confirm that submitted content satisfies the ownership and content standard representations required by this clause.
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This provision establishes the conditions under which content may be submitted to the site and places affirmative legal representations on the submitting user regarding ownership, rights, and content standards. Users who submit content that violates these representations assume liability for any resulting claims.
The agreement requires users submitting content to represent they hold or have obtained all necessary rights to the submitted material and that the content complies with stated content standards. Users who submit content in breach of these representations may be liable for resulting third-party claims.
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