The policy states that Ford may create consumer profiles by drawing inferences from collected personal information, and that these profiles may be used for marketing, personalization, and business purposes.
This analysis describes what Ford's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Inferences and consumer profiles are recognized as a distinct category of personal information under CPRA and several analogous state statutes, triggering specific disclosure, access, and deletion rights. The use of inferences drawn from vehicle telematics and driving behavior for marketing purposes is operationally significant given the sensitivity of the underlying data.
Interpretive note: The practical scope of inference categories listed in the policy is broad, and the degree to which Ford currently implements all listed inference types cannot be determined from the document alone.
Ford's updated privacy policy now explicitly states it governs data collection, use, sharing, and protection across all Ford websites, apps, and services, rather than limiting its scope to ford.com and owner.ford.com. This expanded framing indicates the policy applies more broadly to Ford's digital properties and potentially to data collected through connected vehicles and mobile applications. The policy continues to require vehicle owners to inform other drivers and passengers about privacy safeguards and to perform a Master/User Reset before selling or transferring a vehicle.
View change record →The updated privacy policy effective January 16, 2026 modifies how Ford will notify you if it makes material changes to this policy. Previously, the language stated Ford would provide notice to enable you to exercise rights regarding your personal information. The revised language now states notice will be provided 'as may be required by law,' meaning Ford's obligation to notify you depends on applicable legal requirements rather than a contractual commitment to advance notice. Additionally, the policy clarifies connected vehicle data sharing icons and descriptions to better explain when Vehicle Data, Vehicle Location, and Driving Data are being transmitted from your vehicle.
View change record →The updated privacy policy establishes a more structured disclosure framework with explicit California privacy rights information and cookie consent management. The revised terms now route California residents to supplemental privacy notices that explain collection practices and provide mechanisms to exercise privacy rights. The removal of specific language describing customer review collection processes and dealership moderation standards means these details are now consolidated into the main privacy notice rather than appearing in review-specific sections. You can access California-specific privacy rights and consent options through the links provided in the updated privacy notice.
View change record →Under this provision, Ford may combine personal information including vehicle, location, and behavioral data to build consumer profiles that are used for marketing and personalization. California residents have the right to access and request deletion of these inferences under CPRA.
Cross-platform context
See how other platforms handle Inferences and Profiles Drawn from Personal Information and similar clauses.
Compare across platforms →"We may draw inferences from personal information we collect about you to create a profile reflecting your preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. These inferences may be used for marketing, personalization, and other business purposes.Excerpt from Ford's Privacy Policy
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Inferences and consumer profiles are recognized as a distinct category of personal information under CPRA and several analogous state statutes, triggering specific disclosure, access, and deletion rights. The use of inferences drawn from vehicle telematics and driving behavior for marketing purposes is operationally significant given the sensitivity of the underlying data.
Under this provision, Ford may combine personal information including vehicle, location, and behavioral data to build consumer profiles that are used for marketing and personalization. California residents have the right to access and request deletion of these inferences under CPRA.
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