The policy states that consumers may submit requests for deletion of their personal information, subject to exceptions, and that Ford will verify identity and respond within legally required timeframes.
This analysis describes what Ford's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision operationalizes deletion rights under CCPA/CPRA and analogous state frameworks. The reference to 'certain exceptions' is significant because CPRA permits retention of data for a range of business purposes that may limit the practical scope of deletion requests, particularly for vehicle service and warranty records.
Interpretive note: The scope of 'certain exceptions' to deletion is not exhaustively enumerated in the policy, and the practical scope of enforceable deletion rights will vary by jurisdiction.
Ford's updated privacy policy now explicitly states it governs data collection, use, sharing, and protection across all Ford websites, apps, and services, rather than limiting its scope to ford.com and owner.ford.com. This expanded framing indicates the policy applies more broadly to Ford's digital properties and potentially to data collected through connected vehicles and mobile applications. The policy continues to require vehicle owners to inform other drivers and passengers about privacy safeguards and to perform a Master/User Reset before selling or transferring a vehicle.
View change record →The updated privacy policy effective January 16, 2026 modifies how Ford will notify you if it makes material changes to this policy. Previously, the language stated Ford would provide notice to enable you to exercise rights regarding your personal information. The revised language now states notice will be provided 'as may be required by law,' meaning Ford's obligation to notify you depends on applicable legal requirements rather than a contractual commitment to advance notice. Additionally, the policy clarifies connected vehicle data sharing icons and descriptions to better explain when Vehicle Data, Vehicle Location, and Driving Data are being transmitted from your vehicle.
View change record →The updated privacy policy establishes a more structured disclosure framework with explicit California privacy rights information and cookie consent management. The revised terms now route California residents to supplemental privacy notices that explain collection practices and provide mechanisms to exercise privacy rights. The removal of specific language describing customer review collection processes and dealership moderation standards means these details are now consolidated into the main privacy notice rather than appearing in review-specific sections. You can access California-specific privacy rights and consent options through the links provided in the updated privacy notice.
View change record →This provision establishes that consumers can submit deletion requests for personal information Ford has collected, and Ford will process these requests subject to statutory exceptions. Consumers must complete an identity verification process before their deletion request is fulfilled.
Cross-platform context
See how other platforms handle Data Deletion Request Rights and similar clauses.
Compare across platforms →"You have the right to request that we delete personal information that we have collected from you, subject to certain exceptions. To submit a deletion request, please use our privacy request form or contact us at the information provided below. We will verify your identity before processing your request and will respond within the timeframes required by applicable law.Excerpt from Ford's Privacy Policy
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This provision operationalizes deletion rights under CCPA/CPRA and analogous state frameworks. The reference to 'certain exceptions' is significant because CPRA permits retention of data for a range of business purposes that may limit the practical scope of deletion requests, particularly for vehicle service and warranty records.
This provision establishes that consumers can submit deletion requests for personal information Ford has collected, and Ford will process these requests subject to statutory exceptions. Consumers must complete an identity verification process before their deletion request is fulfilled.
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