The policy states that Ford shares personal information with advertising partners, analytics providers, and social media companies for targeted advertising, campaign measurement, and digital service analysis, using cookies, pixel tags, and similar tracking technologies.
This analysis describes what Ford's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision authorizes data sharing with advertising and analytics third parties through tracking technologies, which constitutes 'sharing' under CPRA and may require opt-out mechanisms for cross-context behavioral advertising. The involvement of social media platforms as data recipients creates additional data flow pathways beyond Ford's direct control.
Interpretive note: The policy does not enumerate all advertising, analytics, and social media partners by name, which limits the ability to fully assess the scope of data sharing authorized by this provision.
Ford's updated privacy policy now explicitly states it governs data collection, use, sharing, and protection across all Ford websites, apps, and services, rather than limiting its scope to ford.com and owner.ford.com. This expanded framing indicates the policy applies more broadly to Ford's digital properties and potentially to data collected through connected vehicles and mobile applications. The policy continues to require vehicle owners to inform other drivers and passengers about privacy safeguards and to perform a Master/User Reset before selling or transferring a vehicle.
View change record →The updated privacy policy effective January 16, 2026 modifies how Ford will notify you if it makes material changes to this policy. Previously, the language stated Ford would provide notice to enable you to exercise rights regarding your personal information. The revised language now states notice will be provided 'as may be required by law,' meaning Ford's obligation to notify you depends on applicable legal requirements rather than a contractual commitment to advance notice. Additionally, the policy clarifies connected vehicle data sharing icons and descriptions to better explain when Vehicle Data, Vehicle Location, and Driving Data are being transmitted from your vehicle.
View change record →The updated privacy policy establishes a more structured disclosure framework with explicit California privacy rights information and cookie consent management. The revised terms now route California residents to supplemental privacy notices that explain collection practices and provide mechanisms to exercise privacy rights. The removal of specific language describing customer review collection processes and dealership moderation standards means these details are now consolidated into the main privacy notice rather than appearing in review-specific sections. You can access California-specific privacy rights and consent options through the links provided in the updated privacy notice.
View change record →Under this provision, Ford shares personal information with advertising and analytics partners using cookies and pixel tags, which may result in consumers receiving targeted advertising based on their interactions with Ford's digital properties. California residents can opt out of this sharing through the 'Do Not Sell or Share My Personal Information' mechanism.
Cross-platform context
See how other platforms handle Data Sharing with Advertising and Analytics Partners and similar clauses.
Compare across platforms →"We may share your personal information with third-party advertising partners, analytics providers, and social media companies to show you advertisements that may be relevant to you, to measure the effectiveness of our advertising campaigns, and to help us understand how our digital services are used. These partners may use cookies, pixel tags, and similar technologies to collect information about your interactions with our websites and apps.Excerpt from Ford's Privacy Policy
1.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Search "[your state] attorney general consumer complaint" to find your state's direct complaint form
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
This provision authorizes data sharing with advertising and analytics third parties through tracking technologies, which constitutes 'sharing' under CPRA and may require opt-out mechanisms for cross-context behavioral advertising. The involvement of social media platforms as data recipients creates additional data flow pathways beyond Ford's direct control.
Under this provision, Ford shares personal information with advertising and analytics partners using cookies and pixel tags, which may result in consumers receiving targeted advertising based on their interactions with Ford's digital properties. California residents can opt out of this sharing through the 'Do Not Sell or Share My Personal Information' mechanism.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Ford.