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The policy states that California residents may opt out of the sale or sharing of their personal information by using a designated link on Ford's website or submitting a request through Ford's privacy request portal, and Ford commits to process these requests within legally required timeframes.
This analysis describes what Ford's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision operationalizes the CCPA/CPRA opt-out right for California residents. The mechanism covers both 'sale' and 'sharing' of personal information, which under CPRA includes cross-context behavioral advertising data flows that may not involve monetary consideration.
Ford's updated privacy policy now explicitly states it governs data collection, use, sharing, and protection across all Ford websites, apps, and services, rather than limiting its scope to ford.com and owner.ford.com. This expanded framing indicates the policy applies more broadly to Ford's digital properties and potentially to data collected through connected vehicles and mobile applications. The policy continues to require vehicle owners to inform other drivers and passengers about privacy safeguards and to perform a Master/User Reset before selling or transferring a vehicle.
View change record →The updated privacy policy effective January 16, 2026 modifies how Ford will notify you if it makes material changes to this policy. Previously, the language stated Ford would provide notice to enable you to exercise rights regarding your personal information. The revised language now states notice will be provided 'as may be required by law,' meaning Ford's obligation to notify you depends on applicable legal requirements rather than a contractual commitment to advance notice. Additionally, the policy clarifies connected vehicle data sharing icons and descriptions to better explain when Vehicle Data, Vehicle Location, and Driving Data are being transmitted from your vehicle.
View change record →The updated privacy policy establishes a more structured disclosure framework with explicit California privacy rights information and cookie consent management. The revised terms now route California residents to supplemental privacy notices that explain collection practices and provide mechanisms to exercise privacy rights. The removal of specific language describing customer review collection processes and dealership moderation standards means these details are now consolidated into the main privacy notice rather than appearing in review-specific sections. You can access California-specific privacy rights and consent options through the links provided in the updated privacy notice.
View change record →This provision establishes that California residents can direct Ford to stop selling or sharing their personal information, including data used for cross-context behavioral advertising, by submitting a request via a designated link or webform on ford.com.
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"If you are a California resident, you have the right to opt out of the sale or sharing of your personal information. To exercise this right, you can click on the 'Do Not Sell or Share My Personal Information' link available on our website, or submit a request through our privacy request form. We will process your request within the timeframes required by applicable law.Excerpt from Ford's Privacy Policy
1. REGULATORY LANDSCAPE: This provision directly implements the CCPA opt-out right as expanded by the CPRA, enforced by the California Privacy Protection Agency and the California Attorney General. The CPRA requires that opt-out requests be honored within 15 business days and that downstream service providers and third parties receiving opt-out signals honor those requests. The FTC Act may apply to the adequacy and functional integrity of the opt-out mechanism. 2. GOVERNANCE EXPOSURE: Medium. Compliance exposure depends on whether opt-out signals are technically propagated to all downstream data recipients, including advertising and analytics partners and data brokers. Failure to honor opt-out requests across all data flows constitutes a violation of CCPA/CPRA. 3. JURISDICTION FLAGS: This provision explicitly applies to California residents. Analogous opt-out rights exist under Virginia, Colorado, Connecticut, Texas, and other state privacy laws, but the policy does not explicitly address residents of those states in this provision, which may create compliance gaps. 4. CONTRACT AND VENDOR IMPLICATIONS: Advertising and analytics vendor agreements should include contractual commitments to honor opt-out signals forwarded by Ford. Data broker relationships should be evaluated to confirm that opt-out requests are technically and operationally enforced at the point of data receipt. 5. COMPLIANCE CONSIDERATIONS: Compliance teams should conduct functional testing of the opt-out link and webform to confirm they are accessible, operational, and result in documented processing within the 15-business-day CPRA window. The policy should be reviewed to confirm that opt-out coverage extends to all categories of 'sharing' as defined under CPRA, including behavioral advertising data flows.
This provision operationalizes the CCPA/CPRA opt-out right for California residents. The mechanism covers both 'sale' and 'sharing' of personal information, which under CPRA includes cross-context behavioral advertising data flows that may not involve monetary consideration.
This provision establishes that California residents can direct Ford to stop selling or sharing their personal information, including data used for cross-context behavioral advertising, by submitting a request via a designated link or webform on ford.com.
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