The policy authorizes third-party advertising partners to deploy tracking technologies on Figma's services to collect IP addresses, cookie identifiers, pages visited, location, and time-of-day data for the purpose of delivering targeted advertisements to users on third-party networks.
This analysis describes what Figma's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that behavioral data collected on Figma's platform by third-party advertising partners is used for interest-based advertising across external third-party networks, creating a data flow from Figma's services to external advertising ecosystems that users may not directly observe.
The updated terms establish specific restrictions on how Figma may use personal information collected from minors. Children under 13 in the US, under 16 in California and the EU, and under 18 in Japan may now use the Services only through agreements with educational institutions. Figma states it will not use children's personal information to train, fine-tune, or improve AI services, nor will it permit service providers to do so. The policy also prohibits using children's data for marketing purposes, targeted advertising, or enabling third-party tracking. If a parent learns their child provided personal information without consent outside an educational agreement, they may contact Figma to report the issue.
View change record →Under this clause, third-party advertising partners may collect IP addresses, cookie identifiers, browsing activity, location data, and time-of-day information through Figma's services and use that data to deliver targeted advertisements on third-party websites and services. The agreement identifies opt-out mechanisms including the 'Manage Cookies' footer link and industry opt-out websites, though cookie-based opt-outs are stated to be ineffective on mobile applications.
Cross-platform context
See how other platforms handle Third-Party Advertising Partner Tracking and similar clauses.
Compare across platforms →"Through our Services, we allow third-party advertising partners to set Technologies and other tracking tools to collect information regarding your activities and your device (e.g., your IP address, cookie identifiers, page(s) visited, location, time of day). These advertising partners use this information (and similar information collected from other websites) for purposes of delivering targeted advertisements to you when you visit third-party services within their networks. This practice is commonly referred to as "interest-based advertising" or "personalized advertising."Excerpt from Figma's Privacy Policy
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This provision establishes that behavioral data collected on Figma's platform by third-party advertising partners is used for interest-based advertising across external third-party networks, creating a data flow from Figma's services to external advertising ecosystems that users may not directly observe.
Under this clause, third-party advertising partners may collect IP addresses, cookie identifiers, browsing activity, location data, and time-of-day information through Figma's services and use that data to deliver targeted advertisements on third-party websites and services. The agreement identifies opt-out mechanisms including the 'Manage Cookies' footer link and industry opt-out websites, though cookie-based opt-outs are stated to be ineffective on mobile …
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