Reasonable security measures for stored personal data

The updated terms expand the circumstances under which your email address is shared with event organizers. Previously, Eventbrite shared email addresses only with organizers of events you registered for. Under the revised policy, your email is also shared with organizers if you elect to receive their marketing communications through the Eventbrite platform. The policy clarifies that organizers own the data relationship with you for these marketing subscriptions, while Eventbrite processes the consent and delivery on their behalf.

The updated terms establish formal procedures for UK-based users to lodge data protection complaints directly with Eventbrite via privacy@eventbrite.com, with assurance that complaints will follow ICO guidelines. The revised policy also confirms that all users have the right to escalate complaints to their national data protection authority or applicable regulator if they believe Eventbrite has violated privacy laws or has not adequately addressed their request. Previously, the policy referenced a Data Privacy Framework Notice but did not specify complaint procedures or regulatory escalation pathways. These additions clarify existing legal rights under UK and EU data protection law rather than creating new consumer obligations.