eBay · eBay Privacy Notice

AI-Driven Profiling and Personalization

Medium severity
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What it is

eBay uses artificial intelligence and automated decision-making to personalize your experience, detect fraud, and make recommendations, which may have significant effects on what you see and what access you have.

Why it matters

Automated AI systems can affect what listings you see, whether your account is flagged for review, and how pricing or recommendations are made — potentially without any human review of decisions that affect you.

Institutional analysis (Compliance & legal intelligence)

The EU AI Act, GDPR Article 22, and emerging US state AI transparency laws are all engaged by eBay's AI profiling practices. Legal teams should verify that meaningful human review mechanisms exist for consequential automated decisions, and that AI systems processing special category data comply with GDPR Article 9 safeguards.

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Consumer impact

eBay collects an extensive range of personal data including financial details, government IDs, biometric data (for sellers), browsing behavior, and location data, and shares this information with advertising partners, payment processors, and other third parties for targeted marketing and fraud detection. Consumers' messages sent through eBay's platform may be filtered and scanned, and their data may be transferred internationally across eBay's global affiliates. You can manage your communication preferences, advertising settings, and submit data rights requests through eBay's Privacy Center at https://www.ebayinc.com/company/privacy-center/privacy-contact/.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Delete Your Data
    Submit a request to eBay's Privacy Center to object to automated decision-making or profiling. EU and UK users can invoke their GDPR Article 21 right to object or Article 22 right not to be subject to solely automated decisions by contacting the relevant data controller listed in Section 2 of the policy.

Applicable agencies

  • FTC
    The FTC monitors AI and algorithmic systems for unfair, deceptive, or discriminatory practices under its consumer protection mandate.
    File a complaint →

Provision details

Document information
Document
eBay Privacy Notice
Entity
eBay
Document last updated
March 24, 2026
Tracking information
First tracked
March 20, 2026
Last verified
March 20, 2026
Record ID
CA-P-00256003
Document ID
CA-D-00256
Evidence Provenance
Source URL
Wayback Machine
SHA-256
25df3f91ea4a5a9b05c662a78fb2370aa6c6e937fc688367c0ce62b22adbf19b
Verified
✓ Snapshot stored   ✓ Change verified
How to Cite
ConductAtlas Policy Archive
Entity: eBay | Document: eBay Privacy Notice | Record: CA-P-00256003
Captured: 2026-03-20 05:15:36 UTC | SHA-256: 25df3f91ea4a5a9b…
URL: https://conductatlas.com/platform/ebay/ebay-privacy-notice/ai-driven-profiling-and-personalization/
Accessed: April 4, 2026
Classification
Severity
Medium
Categories

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