Provision record
Duolingo · Duolingo Privacy Policy · View original document ↗

Targeting Cookies and Cross-Site Advertising

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Document Record

What it is

This provision discloses that Duolingo's website places targeting cookies from Google, Meta, Amazon, and unspecified other companies, which those companies may use to track user activity across multiple websites for personalized advertising purposes.

This analysis describes what Duolingo's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This provision establishes that cross-site behavioral tracking occurs through third-party cookies placed by named advertising platforms, and that users in the EU and UK are opted out of personalized advertising by default while users in other jurisdictions must actively opt out.

Recent Activity

This document changed recently

Medium May 27, 2026

The updated policy removes explicit language stating that Android users and website users are not subject to audio collection for product improvement purposes. Previously, the policy authorized audio collection only from iOS users, with an explicit carve-out for Android and web users. The revised language now states that all users may choose not to share audio within app Settings, suggesting audio collection may now occur across all platforms unless the opt-out mechanism is used. The practical operational effect of this change depends on whether Duolingo implements audio collection on Android and web platforms, which the policy change does not explicitly confirm. You can decline audio sharing for product improvement by adjusting the setting within the app.

View change record →

Clause Stability Stable

0
Changes
4
Months Monitored
Jul 9, 2026
First Seen
Jul 9, 2026
Last Seen

Consumer impact (what this means for users)

Under this provision, Duolingo's website places targeting cookies from Google, Meta, Amazon, and other companies that may track browsing activity across multiple websites. Users can manage or reject these cookies through the Duolingo Privacy Preference Center or opt out of personalized advertising in app Settings.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Opt Out of Arbitration
    Access the Duolingo Privacy Preference Center on the website to manage or reject targeting cookies, or use the Tracking toggle in app Settings to disable tracking.

Cross-platform context

See how other platforms handle Targeting Cookies and Cross-Site Advertising and similar clauses.

Compare across platforms →
▸ View Original Clause Language DOCUMENT RECORD
"
Please note that our cookies include Targeting Cookies from Google, Meta, Amazon, and other companies, which these companies may use to track your activities across multiple websites to deliver personalized advertising to you.

Excerpt from Duolingo's Privacy Policy

ConductAtlas Analysis

Institutional analysis (regulatory & governance intelligence)

1) REGULATORY LANDSCAPE: This provision implicates the EU ePrivacy Directive (Cookie Law) and GDPR consent requirements for EU and EEA users, requiring prior informed consent before placing non-essential tracking cookies.

Insight

Unlock the full institutional analysis

Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.

Applicable agencies

  • Federal Trade Commission (ftc)
    Oversees unfair or deceptive business practices and can investigate companies that mislead consumers about data collection, sharing, or use.
    Who can file: Anyone affected by the company's practices (US or international)
    What you need: Your account details, a timeline of relevant events, and a description of the specific issue
    What to expect: Complaints inform FTC enforcement priorities and investigations but do not result in individual resolution or compensation
    File a complaint →
  • State Attorney General
    State AGs in California, New York, Texas, and other states can investigate violations of state consumer protection and privacy laws, including CCPA (California), SHIELD Act (New York), and equivalents.
    Who can file: Residents of states with comprehensive privacy laws — primarily California, Virginia, Colorado, Connecticut, and Utah
    What you need: Evidence of the violation, explanation of how your state rights were affected, and your account or contact information with the company
    What to expect: Outcomes vary by state. May result in investigation, enforcement action, or requirement for the company to change practices. No direct individual compensation in most cases.

    Search "[your state] attorney general consumer complaint" to find your state's direct complaint form

Provision details

Document information
Document
Duolingo Privacy Policy
Entity
Duolingo
Document last updated
May 5, 2026
Tracking information
First tracked
July 9, 2026
Last verified
July 9, 2026
Record ID
CA-P-016015
Document ID
CA-D-00084
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
ffd79e13b1f23d8f50cc63af7c7e06fe3d89fe994f3f6c441c5f01a292a571ad
Analysis generated
July 9, 2026 09:23 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Duolingo
Document: Duolingo Privacy Policy
Record ID: CA-P-016015
Captured: 2026-07-09 09:23:37 UTC
SHA-256: ffd79e13b1f23d8f…
URL: https://conductatlas.com/platform/duolingo/duolingo-privacy-policy/provision/CA-P-016015/targeting-cookies-and-cross-site-advertising/
Accessed: Sept. 8, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Duolingo's Targeting Cookies and Cross-Site Advertising clause do?

This provision establishes that cross-site behavioral tracking occurs through third-party cookies placed by named advertising platforms, and that users in the EU and UK are opted out of personalized advertising by default while users in other jurisdictions must actively opt out.

How does this clause affect you?

Under this provision, Duolingo's website places targeting cookies from Google, Meta, Amazon, and other companies that may track browsing activity across multiple websites. Users can manage or reject these cookies through the Duolingo Privacy Preference Center or opt out of personalized advertising in app Settings.

Is ConductAtlas affiliated with Duolingo?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Duolingo.