Provision record
Duolingo · Duolingo Privacy Policy · View original document ↗

Personalized Advertising and Third-Party Ad Networks

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Document Record

What it is

This provision authorizes Duolingo to share personal information with named advertising networks including Unity, Meta, LiftOff, Pangle, Moloco, and Google for personalized advertising purposes. EU and UK users are opted out by default; all other users may opt out through app Settings.

This analysis describes what Duolingo's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This provision discloses that personal information is shared with six named advertising network vendors and unspecified additional marketing analytics and website analysis providers for cross-site advertising and market research purposes. The default opt-out for EU and UK users reflects applicable regulatory requirements in those jurisdictions.

Recent Activity

This document changed recently

Medium May 27, 2026

The updated policy removes explicit language stating that Android users and website users are not subject to audio collection for product improvement purposes. Previously, the policy authorized audio collection only from iOS users, with an explicit carve-out for Android and web users. The revised language now states that all users may choose not to share audio within app Settings, suggesting audio collection may now occur across all platforms unless the opt-out mechanism is used. The practical operational effect of this change depends on whether Duolingo implements audio collection on Android and web platforms, which the policy change does not explicitly confirm. You can decline audio sharing for product improvement by adjusting the setting within the app.

View change record →

Clause Stability Stable

0
Changes
4
Months Monitored
Jul 9, 2026
First Seen
Jul 9, 2026
Last Seen

Consumer impact (what this means for users)

Under this provision, personal information about Duolingo usage and other website activity may be shared with advertising networks including Unity, Meta, LiftOff, Pangle, Moloco, and Google for personalized advertising. Users can opt out of personalized advertising in app Settings; EU and UK users are opted out by default.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Opt Out of Arbitration
    Open Duolingo app Settings and navigate to the advertising preferences section to opt out of personalized advertising. EU and UK users are opted out by default.

Cross-platform context

See how other platforms handle Personalized Advertising and Third-Party Ad Networks and similar clauses.

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▸ View Original Clause Language DOCUMENT RECORD
"
Duolingo may process and share your personal information for the purpose of providing you with personalized advertising. To provide personalized advertising, we may work with a variety of marketing analytics service providers, website analysis firms, and third-party advertising networks, such as Unity, Meta, LiftOff, Pangle, Moloco, and Google. These third-party advertising service providers collect and use personal information about your visits to and use of the Service, as well as other websites, in order to serve you with advertisements and content tailored to meet your preferences and likely interests, better understand ad effectiveness, and for market research purposes. Users in certain jurisdictions (including the European Union and United Kingdom) are opted out of personalized advertising by default, but may opt in.

Excerpt from Duolingo's Privacy Policy

ConductAtlas Analysis

Institutional analysis (regulatory & governance intelligence)

1) REGULATORY LANDSCAPE: This provision engages GDPR Article 6 lawful basis requirements for advertising-related personal data processing, GDPR Article 28 for data processor relationships with named vendors, and the ePrivacy Directive for behavioral advertising using …

Insight

Unlock the full institutional analysis

Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.

Applicable agencies

  • Federal Trade Commission (ftc)
    Oversees unfair or deceptive business practices and can investigate companies that mislead consumers about data collection, sharing, or use.
    Who can file: Anyone affected by the company's practices (US or international)
    What you need: Your account details, a timeline of relevant events, and a description of the specific issue
    What to expect: Complaints inform FTC enforcement priorities and investigations but do not result in individual resolution or compensation
    File a complaint →
  • State Attorney General
    State AGs in California, New York, Texas, and other states can investigate violations of state consumer protection and privacy laws, including CCPA (California), SHIELD Act (New York), and equivalents.
    Who can file: Residents of states with comprehensive privacy laws — primarily California, Virginia, Colorado, Connecticut, and Utah
    What you need: Evidence of the violation, explanation of how your state rights were affected, and your account or contact information with the company
    What to expect: Outcomes vary by state. May result in investigation, enforcement action, or requirement for the company to change practices. No direct individual compensation in most cases.

    Search "[your state] attorney general consumer complaint" to find your state's direct complaint form

Provision details

Document information
Document
Duolingo Privacy Policy
Entity
Duolingo
Document last updated
May 5, 2026
Tracking information
First tracked
July 9, 2026
Last verified
July 9, 2026
Record ID
CA-P-016022
Document ID
CA-D-00084
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
ffd79e13b1f23d8f50cc63af7c7e06fe3d89fe994f3f6c441c5f01a292a571ad
Analysis generated
July 9, 2026 09:23 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Duolingo
Document: Duolingo Privacy Policy
Record ID: CA-P-016022
Captured: 2026-07-09 09:23:37 UTC
SHA-256: ffd79e13b1f23d8f…
URL: https://conductatlas.com/platform/duolingo/duolingo-privacy-policy/provision/CA-P-016022/personalized-advertising-and-third-party-ad-networks/
Accessed: Sept. 8, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Duolingo's Personalized Advertising and Third-Party Ad Networks clause do?

This provision discloses that personal information is shared with six named advertising network vendors and unspecified additional marketing analytics and website analysis providers for cross-site advertising and market research purposes. The default opt-out for EU and UK users reflects applicable regulatory requirements in those jurisdictions.

How does this clause affect you?

Under this provision, personal information about Duolingo usage and other website activity may be shared with advertising networks including Unity, Meta, LiftOff, Pangle, Moloco, and Google for personalized advertising. Users can opt out of personalized advertising in app Settings; EU and UK users are opted out by default.

Is ConductAtlas affiliated with Duolingo?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Duolingo.