The policy authorizes sharing of device identifiers or hashed email addresses with third-party advertising partners to deliver and measure targeted advertising both on Disney's own platforms and on external third-party sites and applications.
This analysis describes what Disney+'s agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes a data sharing mechanism that extends beyond Disney's own platforms to third-party advertising ecosystems, using identifiers and hashed email addresses as linkage data. Under California law, this type of sharing may constitute a 'sale' or 'sharing' of personal information for cross-context behavioral advertising purposes, which triggers CCPA opt-out rights.
Under this clause, device identifiers or hashed email addresses may be transmitted to third-party advertising partners to enable targeted advertising based on user activity, both on Disney properties and on non-Disney websites and applications. Users can opt out of this data sharing through the 'Do Not Sell or Share My Personal Information' link in Disney website footers or app settings.
Cross-platform context
See how other platforms handle Targeted Advertising via Identifier and Hashed Email Sharing and similar clauses.
Compare across platforms →"When we provide you with relevant advertising on third-party sites and applications, we may share limited personal information about you, such as certain identifiers or hashed email address, with third parties. We may also share such information to provide you with and to measure relevant third-party advertising on our sites and applications.Excerpt from Disney+'s Walt Disney Company Privacy Policy
1) REGULATORY LANDSCAPE: This provision engages CCPA's definitions of 'sharing' for cross-context behavioral advertising for California residents, GDPR's consent and legitimate interest requirements for EU and UK users in the context of third-party cookie and …
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This provision establishes a data sharing mechanism that extends beyond Disney's own platforms to third-party advertising ecosystems, using identifiers and hashed email addresses as linkage data. Under California law, this type of sharing may constitute a 'sale' or 'sharing' of personal information for cross-context behavioral advertising purposes, which triggers CCPA opt-out rights.
Under this clause, device identifiers or hashed email addresses may be transmitted to third-party advertising partners to enable targeted advertising based on user activity, both on Disney properties and on non-Disney websites and applications. Users can opt out of this data sharing through the 'Do Not Sell or Share My Personal Information' link in Disney website footers or app settings.
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