The policy authorizes Hulu to share user information with content programmers, distributors, device partners, and corporate owners as part of operating the Hulu service, and with user consent may share viewing information combined with personal information with additional third parties. Once shared, that information is controlled by the receiving party under its own privacy practices.
This analysis describes what Disney+'s agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision discloses that personal and viewing information shared with Hulu's business partners exits the scope of this privacy policy and becomes subject to each partner's own privacy practices. The Video Privacy Protection Act (VPPA) may engage depending on how Hulu's disclosure of personally identifiable viewing information to third parties is structured, and consent mechanisms for viewing information sharing warrant specific review.
Interpretive note: The adequacy of consent mechanisms for viewing data sharing and whether specific disclosures satisfy VPPA requirements depends on the operational implementation of consent flows, which is not fully described in this document.
Under this clause, information shared by Hulu with content programmers, distributors, and device partners is no longer governed by Disney's privacy policy once transferred, and users seeking to understand how that information is used must consult each receiving partner's own privacy practices. Consent-based sharing of viewing information combined with personal identifiers with additional third parties is also authorized under this provision.
Cross-platform context
See how other platforms handle Hulu Business Partner Data Sharing and Loss of Policy Coverage and similar clauses.
Compare across platforms →"When you use the Hulu service, Hulu may share information with its business partners that help offer the Hulu service, including for example, its content programmers, distributors and device partners, and corporate owners; with your consent, Hulu may also share your viewing information together with certain personal information with these and other third parties.Excerpt from Disney+'s Walt Disney Company Privacy Policy
1) REGULATORY LANDSCAPE: This provision engages the Video Privacy Protection Act (VPPA), which restricts disclosure of personally identifiable information concerning video content a person has requested or obtained, and applies to video service providers.
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This provision discloses that personal and viewing information shared with Hulu's business partners exits the scope of this privacy policy and becomes subject to each partner's own privacy practices. The Video Privacy Protection Act (VPPA) may engage depending on how Hulu's disclosure of personally identifiable viewing information to third parties is structured, and consent mechanisms for viewing information sharing warrant …
Under this clause, information shared by Hulu with content programmers, distributors, and device partners is no longer governed by Disney's privacy policy once transferred, and users seeking to understand how that information is used must consult each receiving partner's own privacy practices. Consent-based sharing of viewing information combined with personal identifiers with additional third parties is also authorized under this …
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