Advanced Trade offers substantially lower fees than the standard Coinbase consumer interface, meaning users who are unaware of this option are potentially paying 2-3x more in fees than necessary for the same trades.
Coinbase's dual-fee structure means retail users pay both an embedded spread (up to 2% of transaction value) and a separate explicit transaction fee on every buy or sell, making the true cost of trading higher than either charge alone suggests. Users paying with debit cards or instant bank transfers face significantly higher fees than those using standard ACH transfers, which can materially affect the economics of small or frequent trades. You can see your exact total fees — including the spread — by clicking the 'Preview' button before confirming any transaction in the Coinbase app or website.