Cloudflare uses cookies and similar tracking tools on its own websites, including for advertising purposes, and works with third parties who may track your activity across other websites.
This analysis describes what Cloudflare's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Third-party advertising and cross-site tracking technologies extend Cloudflare's data collection beyond its own services into your broader browsing behavior, which is a category of processing that carries heightened consent requirements in the EU and opt-out rights in California.
Cookies and third-party trackers used by Cloudflare may follow your activity across multiple websites, not just Cloudflare's own pages, and this data may be used to serve you targeted advertising.
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If you are located in the European Economic Area, Switzerland, or the United Kingdom, you have the right to access, correct, or erase your personal data; the right to restrict or object to our processing of your personal data; the right to data portability; and, where our processing is based on your...
We may display advertisements on our Services and those advertisements may be targeted to your interests based on your personal information. We may share your personal information with advertising partners for interest-based advertising purposes. You may opt out of interest-based advertising by visi...
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"Cloudflare uses cookies and other similar tracking technologies (such as web beacons and pixels) to gather information when you interact with our Services. Some cookies are essential to make our Services work properly. Others help us improve your experience, understand how our Services are used, or provide you with relevant advertising and marketing. We may also work with third-party partners and providers who use cookies and similar technologies to collect information about your online activities across third-party websites or online services.— Excerpt from Cloudflare's Cloudflare Privacy Policy
REGULATORY LANDSCAPE: Cookie and tracking technology use engages the EU ePrivacy Directive (often called the Cookie Law), GDPR consent requirements for non-essential cookies, and CCPA and CPRA opt-out rights for sale or sharing of personal information through behavioral advertising trackers. The FTC Act applies to deceptive advertising practices in the U.S. GOVERNANCE EXPOSURE: Medium. The disclosure of third-party advertising cookies and cross-site tracking is operationally significant and requires affirmative consent for EU users and a clear opt-out mechanism for California users. If consent mechanisms are not implemented correctly, this creates meaningful regulatory exposure with EU supervisory authorities. JURISDICTION FLAGS: EU and EEA users must be offered a genuine choice to refuse non-essential cookies prior to placement. California residents have the right to opt out of the sale or sharing of personal information, which may include behavioral advertising data transmitted via cookies. UK users face analogous requirements under UK GDPR and the Privacy and Electronic Communications Regulations. CONTRACT AND VENDOR IMPLICATIONS: Organizations embedding Cloudflare tools should audit whether their own cookie consent mechanisms account for Cloudflare-placed trackers and whether their privacy notices disclose Cloudflare as a third-party data recipient. Procurement teams should confirm Cloudflare's standard contractual terms address advertising cookie data flows. COMPLIANCE CONSIDERATIONS: Compliance teams should audit the cookie consent interface on Cloudflare's own websites to confirm it meets current regulatory standards, including pre-ticked boxes being absent and equal prominence of accept and reject options. Teams should also confirm that Cloudflare's advertising cookie practices are disclosed in their organization's own privacy notices where Cloudflare tools are deployed.
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Third-party advertising and cross-site tracking technologies extend Cloudflare's data collection beyond its own services into your broader browsing behavior, which is a category of processing that carries heightened consent requirements in the EU and opt-out rights in California.
Cookies and third-party trackers used by Cloudflare may follow your activity across multiple websites, not just Cloudflare's own pages, and this data may be used to serve you targeted advertising.
ConductAtlas has identified this type of provision across 79 platforms. See the full comparison.
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