Cloudflare · Cloudflare Privacy Policy · View original document ↗

Cookie and Tracking Technology Use

Medium severity Uncommon · 29 of 343 platforms
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Document Record

What it is

Cloudflare uses cookies and tracking tools to monitor how you use their services and to show you targeted ads — some of these cookies stay on your device permanently until you manually delete them.

This analysis describes what Cloudflare's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The provision establishes the operational mechanisms through which Cloudflare collects behavioral data and maintains service functionality. It specifies the categories of tracking deployment (session management, preference storage, analytics, advertising) and the technical lifespan of each cookie type, defining the scope of data collection activities the service performs.

Consumer impact (what this means for users)

Cloudflare plants persistent tracking cookies on your device for advertising purposes that remain until you delete them, and opting out requires manual browser configuration rather than a simple toggle within Cloudflare's interface.

How other platforms handle this

Yelp Medium

We may modify the Terms from time to time. The most current version of the Terms will be located here. You understand and agree that your access to or use of the Service is governed by the Terms effective at the time of your access to or use of the Service. If we make material changes to these Terms...

Afterpay Medium

If you choose to open an Account, Afterpay may send you SMS messages. You agree to receive SMS messages at any time of day to each telephone number provided by you to Afterpay, regardless of whether such telephone number is on a corporate, state or federal do-not-call registry. You certify, represen...

Arlo Medium

<!-- OneTrust Cookies Consent Notice start for arlo.com --> <script async data-cfasync="false" type="text/javascript" src="https://cdn.cookielaw.org/consent/dabf8452-cb28-42ac-b994-02f10392b33c/OtAutoBlock.js"></script> <script async data-cfasync="false" src="https://cdn.cookielaw.org/scripttemplate...

See all platforms with this clause type →

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▸ View Original Clause Language DOCUMENT RECORD
"
Cloudflare uses cookies and other tracking technologies to collect information about your use of the Services, remember your preferences, and provide relevant advertising. We use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your device until you delete them or they expire). We use cookies to: keep you logged in, remember your preferences, understand how you use our services, and show you relevant advertisements. You may be able to set your browser to refuse cookies or to delete certain cookies.

— Excerpt from Cloudflare's Cloudflare Privacy Policy

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

REGULATORY FRAMEWORK: Cookie use for advertising implicates the EU ePrivacy Directive (2002/58/EC) Art. 5(3), which requires prior informed consent for non-essential cookies in all EU member states. GDPR Art. 6(1)(a) applies as the lawful basis for consent-based tracking. CCPA/CPRA §1798.120 and §1798.135 require a 'Do Not Sell or Share My Personal Information' opt-out mechanism if cookies enable cross-context behavioral advertising. FTC Act Section 5 applies to deceptive cookie disclosures. The ICO's Cookie Guidance applies for UK users.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • FTC
    The FTC has authority over deceptive cookie disclosures and unfair tracking practices under FTC Act Section 5, including inadequate opt-out mechanisms for behavioral advertising.
    File a complaint →

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Cloudflare Privacy Policy
Entity
Cloudflare
Document last updated
May 5, 2026
Tracking information
First tracked
April 18, 2026
Last verified
April 18, 2026
Record ID
CA-P-003014
Document ID
CA-D-00282
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
f8e88ec9d8c545e030482f3dd3f67f81792db81930414a668aae4f61c5cebe58
Analysis generated
April 18, 2026 11:44 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Cloudflare
Document: Cloudflare Privacy Policy
Record ID: CA-P-003014
Captured: 2026-04-18 11:44:46 UTC
SHA-256: f8e88ec9d8c545e0…
URL: https://conductatlas.com/platform/cloudflare/cloudflare-privacy-policy/cookie-and-tracking-technology-use/
Accessed: June 17, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Built from archived source documents, structured governance mappings, and historical version tracking.

Frequently Asked Questions

What does Cloudflare's Cookie and Tracking Technology Use clause do?

The provision establishes the operational mechanisms through which Cloudflare collects behavioral data and maintains service functionality. It specifies the categories of tracking deployment (session management, preference storage, analytics, advertising) and the technical lifespan of each cookie type, defining the scope of data collection activities the service performs.

How does this clause affect you?

Cloudflare plants persistent tracking cookies on your device for advertising purposes that remain until you delete them, and opting out requires manual browser configuration rather than a simple toggle within Cloudflare's interface.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 29 platforms. See the full comparison.

Is ConductAtlas affiliated with Cloudflare?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Cloudflare.