Cloudflare uses cookies and tracking tools to monitor how you use their services and to show you targeted ads — some of these cookies stay on your device permanently until you manually delete them.
This analysis describes what Cloudflare's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision establishes the operational mechanisms through which Cloudflare collects behavioral data and maintains service functionality. It specifies the categories of tracking deployment (session management, preference storage, analytics, advertising) and the technical lifespan of each cookie type, defining the scope of data collection activities the service performs.
Cloudflare plants persistent tracking cookies on your device for advertising purposes that remain until you delete them, and opting out requires manual browser configuration rather than a simple toggle within Cloudflare's interface.
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We may modify the Terms from time to time. The most current version of the Terms will be located here. You understand and agree that your access to or use of the Service is governed by the Terms effective at the time of your access to or use of the Service. If we make material changes to these Terms...
If you choose to open an Account, Afterpay may send you SMS messages. You agree to receive SMS messages at any time of day to each telephone number provided by you to Afterpay, regardless of whether such telephone number is on a corporate, state or federal do-not-call registry. You certify, represen...
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"Cloudflare uses cookies and other tracking technologies to collect information about your use of the Services, remember your preferences, and provide relevant advertising. We use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your device until you delete them or they expire). We use cookies to: keep you logged in, remember your preferences, understand how you use our services, and show you relevant advertisements. You may be able to set your browser to refuse cookies or to delete certain cookies.— Excerpt from Cloudflare's Cloudflare Privacy Policy
REGULATORY FRAMEWORK: Cookie use for advertising implicates the EU ePrivacy Directive (2002/58/EC) Art. 5(3), which requires prior informed consent for non-essential cookies in all EU member states. GDPR Art. 6(1)(a) applies as the lawful basis for consent-based tracking. CCPA/CPRA §1798.120 and §1798.135 require a 'Do Not Sell or Share My Personal Information' opt-out mechanism if cookies enable cross-context behavioral advertising. FTC Act Section 5 applies to deceptive cookie disclosures. The ICO's Cookie Guidance applies for UK users.
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The provision establishes the operational mechanisms through which Cloudflare collects behavioral data and maintains service functionality. It specifies the categories of tracking deployment (session management, preference storage, analytics, advertising) and the technical lifespan of each cookie type, defining the scope of data collection activities the service performs.
Cloudflare plants persistent tracking cookies on your device for advertising purposes that remain until you delete them, and opting out requires manual browser configuration rather than a simple toggle within Cloudflare's interface.
ConductAtlas has identified this type of provision across 29 platforms. See the full comparison.
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