Data broker sourcing means Cash App may know things about you beyond what you shared, and this enriched profile is used for targeted advertising and personalization — a practice with significant CCPA/CPRA implications and limited consumer visibility.
Cash App collects an exceptionally broad range of personal data including biometric facial scans, Social Security numbers, precise geolocation, and full financial account information, and uses this data to build behavioral and credit risk profiles — including by purchasing supplementary data from third-party data brokers. Your data is also explicitly used to train AI and machine learning models, and is shared with affiliates, credit bureaus, fraud detection partners, merchants, and advertising platforms. You can limit some data collection by disabling precise location access and contact list permissions in your device settings, and California residents can submit a data deletion or opt-out request via Cash App's in-app privacy settings.