Implied consent through continued service use is increasingly challenged by regulators as insufficient for sensitive data processing, particularly for biometric data, AI model training, and targeted advertising — which typically require explicit, affirmative opt-in consent.
Cash App collects an exceptionally broad range of personal data including biometric facial scans, Social Security numbers, precise geolocation, and full financial account information, and uses this data to build behavioral and credit risk profiles — including by purchasing supplementary data from third-party data brokers. Your data is also explicitly used to train AI and machine learning models, and is shared with affiliates, credit bureaus, fraud detection partners, merchants, and advertising platforms. You can limit some data collection by disabling precise location access and contact list permissions in your device settings, and California residents can submit a data deletion or opt-out request via Cash App's in-app privacy settings.