This analysis describes what Calm's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Personal contact information provided to Calm may be hashed or converted and used to match and target users across third-party platforms for advertising purposes.
The updated policy now permits Calm to infer health-related characteristics from information users voluntarily provide about their feelings, though such inferred data will only be processed for the stated purpose. For minors, the policy explicitly prohibits targeted advertising and data sales, and applies age-appropriate data minimization practices. For residents of 20+ U.S. states with privacy laws, the policy adds detailed disclosures of privacy rights, including the ability to opt out of targeted advertising and data sales (scope varies by state), designate agents to exercise rights on their behalf (Colorado, Connecticut, Minnesota), and request lists of third parties receiving personal data (Minnesota). You can exercise these rights by contacting Calm through the methods specified in the policy or following state-specific instructions provided.
View change record →Your email address or phone number may be converted into an advertising identifier and used to serve you targeted ads on platforms other than Calm.
How other platforms handle this
Allow us and other advertisers to show you the most relevant products, offers, and advertisements on the site and third-party sites, or through emails or other message platforms.
Ads for non-surgical cosmetic procedures (e.g., lip fillers, botox) must be age targeted 18+.
advertisers can tell us things like the kind of audience they want to see their ads, and we show those ads to people who may be interested.
"Some of our advertising partners enable us to convert your email address or phone number into an identifier to show ads that are more relevant to you on other platforms.Excerpt from Calm's Privacy Policy
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Personal contact information provided to Calm may be hashed or converted and used to match and target users across third-party platforms for advertising purposes.
Your email address or phone number may be converted into an advertising identifier and used to serve you targeted ads on platforms other than Calm.
ConductAtlas has identified this type of provision across 140 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Calm.