Calm · Calm Privacy Policy · View original document ↗

Email or phone number hashed for cross-platform ad targeting

High severity High confidence Explicitdocumentlanguage Common · 145 of 352 platforms
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This analysis describes what Calm's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Personal contact information provided to Calm may be hashed or converted and used to match and target users across third-party platforms for advertising purposes.

Clause Stability Stable

0
Changes
3
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 373 other provisions on other platforms.

Consumer impact (what this means for users)

Your email address or phone number may be converted into an advertising identifier and used to serve you targeted ads on platforms other than Calm.

How other platforms handle this

Hilton Medium

Allow us and other advertisers to show you the most relevant products, offers, and advertisements on the site and third-party sites, or through emails or other message platforms.

GOAT Medium

These features enable us to use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick advertising cookie) or other third-party cookies together to inform, optimize, and display ads based on your past visits to the Services.

TikTok Medium

you can navigate to "Ads" in your in-app settings to manage how your activity elsewhere online is used to serve you ads on our websites and apps.

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▸ View Original Clause Language DOCUMENT RECORD
"
Some of our advertising partners enable us to convert your email address or phone number into an identifier to show ads that are more relevant to you on other platforms.

— Excerpt from Calm's Calm Privacy Policy

Provision details

Document information
Document
Calm Privacy Policy
Entity
Calm
Document last updated
May 5, 2026
Tracking information
First tracked
May 8, 2026
Last verified
May 11, 2026
Record ID
CA-P-033928
Document ID
CA-D-00218
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
6b81368a982bdbc72c1c75ee7ed70374d68d979bedcaaa382c4440f59aef9243
Analysis generated
May 8, 2026 12:04 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Calm
Document: Calm Privacy Policy
Record ID: CA-P-033928
Captured: 2026-05-08 12:04:34 UTC
SHA-256: 6b81368a982bdbc7…
URL: https://conductatlas.com/platform/calm/calm-privacy-policy/provision/CA-P-033928/email-or-phone-number-hashed-for-cross-platform-ad-targeting/
Accessed: July 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Calm's Email or phone number hashed for cross-platform ad targeting clause do?

Personal contact information provided to Calm may be hashed or converted and used to match and target users across third-party platforms for advertising purposes.

How does this clause affect you?

Your email address or phone number may be converted into an advertising identifier and used to serve you targeted ads on platforms other than Calm.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 145 platforms. See the full comparison.

Is ConductAtlas affiliated with Calm?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Calm.