Calm · Calm Privacy Policy · View original document ↗

Use of data to personalize experience and ads on other platforms

High severity Medium confidence Explicitdocumentlanguage Common · 279 of 352 platforms
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This analysis describes what Calm's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

User behavioral data collected by Calm is used not only within Calm's own service but also to influence advertising on external platforms.

Interpretive note: The excerpt is a fragment without full surrounding context, so it is unclear whether this is an exhaustive or illustrative statement of data uses. The canonical claim reflects only the stated purpose.

Clause Stability Stable

0
Changes
3
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 3354 other provisions on other platforms.

Consumer impact (what this means for users)

Your preferences, interests, and browsing behavior may be used by Calm to shape both your experience on Calm and the ads you see on other platforms.

How other platforms handle this

MyFitnessPal Medium

We use your personal information to send you newsletters and other promotional communications, including information about MyFitnessPal's new offerings, features, offers, events, webinars, and other information.

Google Cloud Medium

combination of Service Data with information from other Google products and services. We also use Service Data for internal reporting and analysis of applicable product and business operations.

ZipRecruiter Medium

We will only use your Personal Data to provide services directly to you...and/or to provide services to you on behalf of our clients...except as otherwise described in this Privacy Policy or with your consent.

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▸ View Original Clause Language DOCUMENT RECORD
"
Personalize your online experience and the advertisements you see on other platforms based on your preferences, interests, and browsing behavior

— Excerpt from Calm's Calm Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
HIPAA
United States Federal

Provision details

Document information
Document
Calm Privacy Policy
Entity
Calm
Document last updated
May 5, 2026
Tracking information
First tracked
May 8, 2026
Last verified
May 11, 2026
Record ID
CA-P-033914
Document ID
CA-D-00218
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
6b81368a982bdbc72c1c75ee7ed70374d68d979bedcaaa382c4440f59aef9243
Analysis generated
May 8, 2026 12:04 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Calm
Document: Calm Privacy Policy
Record ID: CA-P-033914
Captured: 2026-05-08 12:04:34 UTC
SHA-256: 6b81368a982bdbc7…
URL: https://conductatlas.com/platform/calm/calm-privacy-policy/provision/CA-P-033914/use-of-data-to-personalize-experience-and-ads-on-other-platforms/
Accessed: July 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Built from archived source documents, structured governance mappings, and historical version tracking.

Frequently Asked Questions

What does Calm's Use of data to personalize experience and ads on other platforms clause do?

User behavioral data collected by Calm is used not only within Calm's own service but also to influence advertising on external platforms.

How does this clause affect you?

Your preferences, interests, and browsing behavior may be used by Calm to shape both your experience on Calm and the ads you see on other platforms.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.

Is ConductAtlas affiliated with Calm?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Calm.