Provision record
Calm · Calm Privacy Policy · View original document ↗

Inference of location gender age and churn likelihood

High confidence Common · 272 of 343 platforms
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This analysis describes what Calm's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Generated by a model from the captured document; not read by a person

Calm derives sensitive demographic inferences—location, gender, and age—from technical data, which may be used to profile users without their direct input.

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Interpretive note: The excerpt also states Calm may use information to determine churn likelihood; this is an independent proposition omitted from the canonical claim to preserve a single primary proposition and recorded in omitted_material.

Recent Activity

This document changed recently

Medium Oct 14, 2026

The updated policy now permits Calm to infer health-related characteristics from information users voluntarily provide about their feelings, though such inferred data will only be processed for the stated purpose. For minors, the policy explicitly prohibits targeted advertising and data sales, and applies age-appropriate data minimization practices. For residents of 20+ U.S. states with privacy laws, the policy adds detailed disclosures of privacy rights, including the ability to opt out of targeted advertising and data sales (scope varies by state), designate agents to exercise rights on their behalf (Colorado, Connecticut, Minnesota), and request lists of third parties receiving personal data (Minnesota). You can exercise these rights by contacting Calm through the methods specified in the policy or following state-specific instructions provided.

View change record →

Consumer impact (what this means for users)

Generated by a model from the captured document; not read by a person

Your IP address will be used to approximate your location, and Calm may additionally infer your gender or age without you providing that information directly.

How other platforms handle this

Canva

It helps Canva to localize and personalize content, comply with local laws, undertake aggregated analytics, understand if its users use Canva for domestic, business or educational use, improve advertising efficiency and estimate the tax liability of Canva.

Kling AI

We may also aggregate and/or de-identify your Data and may use such aggregate or de-identified information for any other purposes to the extent permitted under applicable law and not attempt to re-identify the information, unless required by law.

Greenhouse

Comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
we use your IP address to derive the approximate location of your device. We may make educated guesses about your gender or age. We may also use information...to help determine the likelihood of you continuing to use the Services in the future.

Excerpt from Calm's Privacy Policy

Provision details

Document information
Document
Calm Privacy Policy
Entity
Calm
Tracking information
First captured by ConductAtlas
March 19, 2026
Text quoted from version
CA-V-000749, captured April 19, 2026
Record ID
CA-P-033897
Document ID
CA-D-000218
Evidence Provenance
Source URL
Wayback Machine
Extracted-text SHA-256 (version CA-V-000749)
444f50eaa000b45b4111799a565518bb270b7ca580deb874083517830829946e
Analysis generated
May 8, 2026 12:04 UTC
Methodology
Evidence
✓ Excerpt found in version CA-V-000749, captured April 19, 2026 (checked Oct. 5, 2026)
Not the current version. The document's current version is CA-V-007516, captured Oct. 14, 2026; this clause has not been re-checked against it.
Citation Record
Entity: Calm
Document: Calm Privacy Policy
Record ID: CA-P-033897
Version: CA-V-000749
Captured: 2026-04-19 06:18:33 UTC
SHA-256: 444f50eaa000b45b…
URL: https://conductatlas.com/platform/calm/calm-privacy-policy/provision/CA-P-033897/inference-of-location-gender-age-and-churn-likelihood/
Accessed: Nov. 4, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Categories

Other risks in this policy

Related Analysis

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Frequently Asked Questions

What does Calm's Inference of location gender age and churn likelihood clause do?

Calm derives sensitive demographic inferences—location, gender, and age—from technical data, which may be used to profile users without their direct input.

How does this clause affect you?

Your IP address will be used to approximate your location, and Calm may additionally infer your gender or age without you providing that information directly.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 272 platforms. See the full comparison.

Is ConductAtlas affiliated with Calm?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Calm.