Calm · Calm Privacy Policy · View original document ↗

Inference of location gender age and churn likelihood

High severity High confidence Explicitdocumentlanguage Common · 279 of 352 platforms
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This analysis describes what Calm's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Calm derives sensitive demographic inferences—location, gender, and age—from technical data, which may be used to profile users without their direct input.

Interpretive note: The excerpt also states Calm may use information to determine churn likelihood; this is an independent proposition omitted from the canonical claim to preserve a single primary proposition and recorded in omitted_material.

Clause Stability Stable

0
Changes
3
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 3354 other provisions on other platforms.

Consumer impact (what this means for users)

Your IP address will be used to approximate your location, and Calm may additionally infer your gender or age without you providing that information directly.

How other platforms handle this

MyFitnessPal Medium

We use your personal information to send you newsletters and other promotional communications, including information about MyFitnessPal's new offerings, features, offers, events, webinars, and other information.

Lyft Medium

We may infer certain information from your interactions with the Lyft Platform and other personal information available to us. For example, if you frequently ride to or from airports, we may infer you are a frequent traveler.

See all platforms with this clause type →

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▸ View Original Clause Language DOCUMENT RECORD
"
we use your IP address to derive the approximate location of your device. We may make educated guesses about your gender or age. We may also use information...to help determine the likelihood of you continuing to use the Services in the future.

— Excerpt from Calm's Calm Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
HIPAA
United States Federal

Provision details

Document information
Document
Calm Privacy Policy
Entity
Calm
Document last updated
May 5, 2026
Tracking information
First tracked
May 8, 2026
Last verified
May 11, 2026
Record ID
CA-P-033897
Document ID
CA-D-00218
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
6b81368a982bdbc72c1c75ee7ed70374d68d979bedcaaa382c4440f59aef9243
Analysis generated
May 8, 2026 12:04 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Calm
Document: Calm Privacy Policy
Record ID: CA-P-033897
Captured: 2026-05-08 12:04:34 UTC
SHA-256: 6b81368a982bdbc7…
URL: https://conductatlas.com/platform/calm/calm-privacy-policy/provision/CA-P-033897/inference-of-location-gender-age-and-churn-likelihood/
Accessed: July 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Calm's Inference of location gender age and churn likelihood clause do?

Calm derives sensitive demographic inferences—location, gender, and age—from technical data, which may be used to profile users without their direct input.

How does this clause affect you?

Your IP address will be used to approximate your location, and Calm may additionally infer your gender or age without you providing that information directly.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.

Is ConductAtlas affiliated with Calm?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Calm.