This analysis describes what Calm's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated policy now permits Calm to infer health-related characteristics from information users voluntarily provide about their feelings, though such inferred data will only be processed for the stated purpose. For minors, the policy explicitly prohibits targeted advertising and data sales, and applies age-appropriate data minimization practices. For residents of 20+ U.S. states with privacy laws, the policy adds detailed disclosures of privacy rights, including the ability to opt out of targeted advertising and data sales (scope varies by state), designate agents to exercise rights on their behalf (Colorado, Connecticut, Minnesota), and request lists of third parties receiving personal data (Minnesota). You can exercise these rights by contacting Calm through the methods specified in the policy or following state-specific instructions provided.
View change record →How other platforms handle this
You may update your Privacy Settings, including opting out of cookies and other tracking technologies.
If you use an authorized agent to submit a request, we will not act on that request unless we are able to authenticate, with commercially reasonable efforts, both your identity and the authorized agent's authority to act on your behalf.
You may exercise the abovementioned rights free of charge by contacting us at the contact details in the "Contact Information" section of this Policy.
"Your mobile device should also include a feature that allows you to opt out of having certain information collected through apps used for behavioral advertising purposes.Excerpt from Calm's Privacy Policy
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
Get the weekly coverage letter
Companies change their terms without announcing it. We capture governance documents, compare each new version with the last, and publish what changed, with the source text behind it. One email a week on what we found and what we could not reach.
The clause states: “Your mobile device should also include a feature that allows you to opt out of having certain information collected through apps used for behavioral advertising purposes.”
ConductAtlas has identified this type of provision across 276 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Calm.