Inferring demographic characteristics like age and gender from usage data without explicit consent may be considered processing of sensitive personal information under various privacy laws.
Calm collects a broad range of personal data including mood check-ins, sleep habits, health app data, and inferred characteristics like age and gender, which may be shared with advertising partners and used for behavioral targeting across the web. Some of this data sharing may qualify as a 'sale' of personal data under CCPA and similar laws. You can opt out of targeted advertising and data sharing by visiting calm.com/optout or using the Cookie Preferences Manager on the Calm website.