Calm may offer rewards like discounts or gifts in exchange for participating in surveys or providing testimonials, and collecting your personal data is part of that exchange; you can opt out of ongoing programs at any time.
This analysis describes what Calm's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
California's CPRA requires companies to disclose when they offer financial incentives in exchange for personal data and to explain the value of that data; this notice fulfills that requirement and gives users the right to opt out.
If you participate in Calm surveys or testimonial programs, you are exchanging your personal information for an incentive; the policy states the value of your data is reasonably related to the value of the offer, and you can opt out of ongoing programs at any time.
How other platforms handle this
If you are a California resident, you have the right to know what personal information we collect, use, and disclose about you; the right to request deletion of your personal information; the right to opt out of the sale or sharing of your personal information; the right to correct inaccurate person...
Depending on where you are located, you may have certain rights regarding your personal information, including the right to access, correct, delete, or restrict processing of your personal information, the right to data portability, and the right to object to or withdraw consent for certain processi...
We may also collect your personal data from other people or companies.
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"Notice of Financial Incentives: We offer various financial incentives. For example, we may provide incentives to customers who participate in a survey or provide testimonials. When you participate in a financial incentive, we collect personal information from you, such as identifiers (like your name and email address) and information about your experiences using the Services. You can opt into a financial incentive by following the sign-up or participation instructions provided, and, for any ongoing benefits, you can opt out at any time, such as by following the unsubscribe instructions in the applicable program's terms or by contacting us. The value of your personal information is reasonably related to the value of the offer or discount presented to you.— Excerpt from Calm's Calm Privacy Policy
(1) REGULATORY LANDSCAPE: This notice is required under CPRA's financial incentive disclosure provisions, which mandate that businesses explain the material terms of any program that involves the collection of personal data in exchange for compensation or benefits. The California Privacy Protection Agency and the California Attorney General are the primary enforcement authorities. (2) GOVERNANCE EXPOSURE: Low. The notice is required by CPRA and Calm's disclosure is consistent with the regulatory requirement. The policy's statement that 'the value of your personal information is reasonably related to the value of the offer or discount presented to you' is a standard CPRA compliance formulation, though the adequacy of the valuation methodology is not detailed. (3) JURISDICTION FLAGS: This provision applies specifically to California consumers under CPRA. Other US states with similar provisions (e.g., Virginia, Colorado) may impose analogous disclosure requirements that are not specifically addressed in this section. (4) CONTRACT AND VENDOR IMPLICATIONS: Financial incentive programs involving personal data collection should be documented and any third-party survey or testimonial platforms used should be assessed as service providers under appropriate data processing agreements. (5) COMPLIANCE CONSIDERATIONS: Legal teams should confirm that specific financial incentive programs have documented terms consistent with CPRA requirements, including a good-faith estimate of the value of consumer personal information. The opt-out mechanism for ongoing programs should be tested for accessibility and effectiveness.
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California's CPRA requires companies to disclose when they offer financial incentives in exchange for personal data and to explain the value of that data; this notice fulfills that requirement and gives users the right to opt out.
If you participate in Calm surveys or testimonial programs, you are exchanging your personal information for an incentive; the policy states the value of your data is reasonably related to the value of the offer, and you can opt out of ongoing programs at any time.
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