This means your personal information may be commercially transferred to advertising partners without a direct payment, which triggers opt-out rights under California law and similar statutes.
Consumer impact
Calm collects a broad range of personal data including mood check-ins, sleep habits, health app data, and inferred characteristics like age and gender, which may be shared with advertising partners and used for behavioral targeting across the web. Some of this data sharing may qualify as a 'sale' of personal data under CCPA and similar laws. You can opt out of targeted advertising and data sharing by visiting calm.com/optout or using the Cookie Preferences Manager on the Calm website.
What you can do
⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
Opt Out of Arbitration
Visit calm.com/optout to opt out of targeted advertising, data sales, and sharing. You can also use the Cookie Preferences Manager on the Calm website to disable ad trackers.
Applicable agencies
FTC
The FTC oversees unfair or deceptive data practices and has enforcement authority over companies that fail to honour consumer opt-out rights for data sharing and behavioral advertising.
California's Attorney General enforces the CCPA/CPRA, including the right to opt out of the sale or sharing of personal information for targeted advertising.