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The agreement prohibits use of Boston Dynamics' name, trademarks, service marks, or copyrighted materials in any advertising, hyperlinks, publicity, or promotional materials without prior written permission, with a narrow exception for URL links to the site that comply with the terms.
This analysis describes what Boston Dynamics's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision asserts broad IP enforcement rights and explicitly states that Boston Dynamics aggressively enforces these rights, which is relevant for developers, partners, journalists, and researchers who reference or link to Boston Dynamics content.
Interpretive note: Nominative fair use and descriptive use doctrines under US trademark law may permit certain uses of Boston Dynamics' name not authorized by the terms; applicable law governs the scope of permissible use.
Under this clause, use of Boston Dynamics' name, trademarks, or copyrighted materials in any promotional or advertising context requires prior written permission, with the only stated exception being the use of the name as part of a URL link to the site for third-party websites that comply with these terms.
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"Boston Dynamics aggressively enforces its intellectual property rights. Neither the name of Boston Dynamics nor any of Boston Dynamics' other trademarks, service marks or copyrighted materials may be used in any way, including in any advertising, hyperlink, publicity or promotional materials of any kind, whether relating to the Site or otherwise, without Boston Dynamics' prior written permission, except that a third party website that desires to link to the Site and that complies with the requirements of these Terms of Use may use the name 'Boston Dynamics' in or as part of that URL link.Excerpt from Boston Dynamics's Terms of Use
(1) REGULATORY LANDSCAPE: Trademark and copyright enforcement provisions engage the Lanham Act (federal trademark law) and the Copyright Act. The document's restriction on use of trademarks in advertising and hyperlinks should be evaluated against fair use and nominative fair use doctrines, which may permit certain descriptive uses of trademarks not authorized by this clause. The FTC has also issued guidance on endorsements and testimonials that may interact with restrictions on using a company's name in promotional materials. (2) GOVERNANCE EXPOSURE: Low to Medium. The broad prohibition on use of Boston Dynamics' name in advertising or promotional contexts without written permission is common in corporate website terms but should be noted by developers, integration partners, and media organizations that reference the company. (3) JURISDICTION FLAGS: Nominative fair use and descriptive use doctrines under US trademark law may permit certain references to Boston Dynamics not covered by the written permission requirement, particularly in journalistic or academic contexts. Applicable law ultimately governs the scope of permissible use regardless of what the terms assert. (4) CONTRACT AND VENDOR IMPLICATIONS: Integration partners, resellers, and marketing collaborators should confirm the scope of any co-marketing permissions in separate commercial agreements, as this website-level clause does not authorize use of Boston Dynamics' name in any promotional context without independent written consent. (5) COMPLIANCE CONSIDERATIONS: Organizations that reference Boston Dynamics in marketing materials, case studies, or press releases should confirm written authorization is in place, or assess whether their intended use falls within fair use or nominative fair use protections under applicable trademark law.
This provision asserts broad IP enforcement rights and explicitly states that Boston Dynamics aggressively enforces these rights, which is relevant for developers, partners, journalists, and researchers who reference or link to Boston Dynamics content.
Under this clause, use of Boston Dynamics' name, trademarks, or copyrighted materials in any promotional or advertising context requires prior written permission, with the only stated exception being the use of the name as part of a URL link to the site for third-party websites that comply with these terms.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Boston Dynamics.