This analysis describes what Booking.com's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause operationalizes Booking.com's right to utilize user-generated visual content across its marketing and promotional channels without ongoing compensation or requirement to seek additional permission. The irrevocable and transferable nature of the license means the authorization persists independently of the user's continued relationship with the platform and can be exercised by entities to whom Booking.com transfers its rights.
Booking.com's updated Terms now make clear that three separate documents—the Terms of Service, How We Work, and Content Standards and Guidelines—together form the binding contract between you and the platform. Previously, the terms page was inaccessible due to a technical authentication screen. The updated language emphasizes that by using the platform, you consent to all three documents, and that if a booking fails, you should consult Section A16 for your options. This consolidation of contractual documents into three separate sources may make it less obvious what rights and obligations you are accepting compared to a single comprehensive terms document.
View change record →Users visiting Booking.com's Terms and Conditions page cannot access, read, or review the actual contractual terms they are agreeing to. The page displays a technical security challenge and JavaScript code instead of policy language. This prevents informed consent and makes it impossible for users to understand their rights and obligations. If you need to review Booking.com's terms, the document is currently unavailable through the normal URL; you may need to contact Booking.com support for clarification.
View change record →Booking.com removed a footer link that provided direct access to opt-out controls for data sales and sharing. This does not necessarily eliminate the underlying right to opt out, but it removes a prominent, easy-to-find disclosure mechanism that many privacy laws require companies to make available. Consumers may still be able to exercise opt-out rights through account settings or privacy notice submissions, but they must now actively search for these options rather than finding them in the footer navigation.
View change record →Users who upload images to the platform authorize Booking.com to incorporate those images into promotional materials, advertising campaigns, and derivative works globally without additional payment. The provision requires users to certify they possess the necessary rights to grant this license at the time of upload.
How other platforms handle this
By submitting content to Waze, including map edits, reports, comments, or other contributions, you grant Waze a worldwide, royalty-free, perpetual, irrevocable, non-exclusive license to use, reproduce, modify, adapt, publish, translate, distribute, and display such content in any form, media, or tec...
You hereby grant us a worldwide, royalty-free and non-exclusive license to use, display, publish, reproduce, distribute, and make derivative works of such Content to provide Services and as otherwise permitted under these Terms and our Privacy Policy.
By posting or submitting any content on or through the Services (including, without limitation, reviews, photographs, audio, video and other material), you grant Walmart a perpetual, irrevocable, royalty-free, fully paid, unlimited, worldwide, sublicensable, transferable license to use, copy, perfor...
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"By uploading photos/images to our Platform, you hereby grant to Booking.com a non-exclusive, worldwide, royalty-free, irrevocable, transferable license to use, reproduce, display, distribute, prepare derivative works of and/or translate such photos/images, in any format (digital, print, etc.) and for any purpose, including for promotion, advertising, and marketing purposes. By uploading photos/images, you represent and warrant that you have the right to grant Booking.com the license described above.— Excerpt from Booking.com's Booking.com Terms and Conditions
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The clause operationalizes Booking.com's right to utilize user-generated visual content across its marketing and promotional channels without ongoing compensation or requirement to seek additional permission. The irrevocable and transferable nature of the license means the authorization persists independently of the user's continued relationship with the platform and can be exercised by entities to whom Booking.com transfers its rights.
Users who upload images to the platform authorize Booking.com to incorporate those images into promotional materials, advertising campaigns, and derivative works globally without additional payment. The provision requires users to certify they possess the necessary rights to grant this license at the time of upload.
ConductAtlas has identified this type of provision across 8 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Booking.com.