Booking.com removed a single link from its footer navigation on April 29, 2026. The link 'Don't sell or share my personal information' was deleted from the footer menu. This removal eliminates a direct consumer access point to a privacy control that may be required under certain US state privacy laws like the California Consumer Privacy Act (CCPA).
Booking.com removed a footer link that provided direct access to opt-out controls for data sales and sharing. This does not necessarily eliminate the underlying right to opt out, but it removes a prominent, easy-to-find disclosure mechanism that many privacy laws require companies to make available. Consumers may still be able to exercise opt-out rights through account settings or privacy notice submissions, but they must now actively search for these options rather than finding them in the footer navigation.
State privacy laws like CCPA require companies to provide consumers with a conspicuous, easy-to-use mechanism to opt out of data sales and sharing. The removal of a prominent footer link eliminates one accessible disclosure method, potentially weakening compliance with these legal requirements unless equally accessible alternatives remain.
→ Check your Booking.com account privacy settings to locate the opt-out controls for data sales and sharing.
→ Contact Booking.com customer service to request information about how to exercise your data privacy rights under state law.
→ Booking.com may continue to sell or share your personal information if you do not actively opt out through alternative channels.
→ You lose easy, direct access to a previously available privacy control mechanism, making it harder to discover and exercise your opt-out rights.
Removed footer navigation link providing direct access to opt-out controls, potentially reducing the conspicuousness of the mechanism required by state privacy laws.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
Consumers no longer have a prominent footer link to exercise their right to opt out of data sales and sharing, making this right harder to find and exercise.
The removal of a footer link labeled 'Don't sell or share my personal information' may create compliance risk under CCPA and similar state privacy laws, which require companies to provide a conspicuous, easy-to-use mechanism for consumers to opt out of data sales and sharing. The absence of this link does not necessarily mean the opt-out right is eliminated, but it may be interpreted as making the mechanism less conspicuous or accessible. Organizations relying on Booking.com as a vendor or using this platform may need to verify that consumer privacy rights and disclosure obligations remain intact through alternative channels, and may want to document how Booking.com provides the required opt-out mechanism going forward.
CCPA (California Consumer Privacy Act), state privacy law equivalents (Colorado CPA, Connecticut CTDPA, Utah UCPA, Montana MTDPA, and similar frameworks in other states). These laws generally require companies to provide a conspicuous, easy-to-use method for consumers to opt out of data sales and sharing.
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ConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-001472.
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