Betterment's Privacy Policy explains what personal information the company collects when you use its investing, savings, and retirement tools, how it uses that information, and who it may share it with. Betterment shares some of your data with partners for marketing and financial services purposes. California residents and some other state residents have specific rights to access, delete, or opt out of certain data uses.
Technical Summary
Betterment's Privacy Policy governs the collection, use, sharing, and protection of personal information for users of its retail investment, cash management, and workplace retirement products. The policy details categories of data collected (including financial, biometric, and behavioral data), third-party sharing practices with affiliates, service providers, and marketing partners, and outlines consumer rights under applicable state laws including CCPA/CPRA for California residents. Notable provisions include data sharing with financial partners for joint marketing, use of tracking technologies, and retention of sensitive financial data. The policy also addresses non-personal aggregated data use and cross-context behavioral advertising practices.
Betterment collects sensitive categories of personal information, which may include Social Security numbers, financial account details, and other identifiers required for financial services.
Betterment may share your personal and financial information with financial company partners for joint marketing purposes, which means these partners can use your data to market their own products to you.
Betterment uses your browsing and behavioral data to serve targeted advertisements across different websites and platforms, but you can opt out of this practice.
If you live in California, you have specific rights under state law to access, delete, correct, or limit the use of your personal information that Betterment holds.
Betterment shares your personal information with third-party service providers that help operate the platform, such as technology vendors, customer support services, and analytics providers.
Betterment uses cookies, pixels, and similar tracking technologies on its website and app to monitor your behavior, personalize your experience, and support advertising.
Betterment retains your personal information for as long as your account is active or as needed to comply with legal obligations, even after you close your account.
Betterment uses your financial information, including investment account details and transaction history, to provide and improve its investment and savings services.
Added March 20, 2026
Cross-platform context
See how other platforms handle Sensitive Personal Information Collection and similar clauses.