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BeReal reserves the right to permanently delete accounts after two years of continuous inactivity for European and non-US users, or after three years for US-based users, calculated from the date of last login. BeReal may send an SMS notification prior to deletion, giving users the opportunity to log in and retain their account.
This analysis describes what BeReal's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes region-differentiated inactivity deletion thresholds, with a shorter period for European users that the document attributes to legal data protection obligations, consistent with GDPR data minimization and storage limitation principles. Deletion is stated to be permanent, and the prior notification is described as an SMS that BeReal may (not must) send.
Under this clause, accounts inactive for two years (European and non-US users) or three years (US users) may be permanently deleted, with associated profile and content loss. BeReal states it may send an SMS notification prior to deletion but does not commit to doing so as a guaranteed procedural step.
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"In accordance with our legal data protection obligations, BeReal reserves the right to permanently delete your account in the event of prolonged inactivity. The inactivity period is calculated from the date of your last login to the Application. Your account may be deleted after three (3) years of continuous inactivity if you are located in the United States, or after two (2) years of continuous inactivity if you are located in Europe or any other jurisdiction outside the United States. BeReal may send you a prior SMS notification before the scheduled deletion, giving you the opportunity to log in to keep your account active.Excerpt from BeReal's Terms of Service
1. REGULATORY LANDSCAPE: GDPR Articles 5(1)(e) and 17 establish storage limitation and erasure obligations for personal data, which the document references as the basis for the inactivity deletion policy. The CNIL, as BeReal's lead supervisory authority, would assess whether the inactivity thresholds and deletion procedures satisfy GDPR compliance obligations. The two-year European threshold may reflect CNIL or EDPB guidance on storage limitation for social media accounts. 2. GOVERNANCE EXPOSURE: Low to Medium. The inactivity deletion mechanism is operationally consistent with GDPR storage limitation principles. The primary governance exposure arises from the optional (may, not must) nature of the SMS notification prior to deletion, which may not provide adequate advance notice to users and could interact with procedural transparency requirements. 3. JURISDICTION FLAGS: EU and EEA users face the shorter two-year threshold, reflecting the document's stated alignment with GDPR obligations. US users have a three-year threshold. The document applies the two-year period to all non-US jurisdictions, which may not reflect the storage limitation requirements of all applicable national data protection laws. 4. CONTRACT AND VENDOR IMPLICATIONS: Organizations using BeReal accounts for brand or marketing purposes should note that accounts are subject to permanent deletion following inactivity thresholds, with only a potential (not guaranteed) SMS notification. Business continuity planning should account for this provision. 5. COMPLIANCE CONSIDERATIONS: Compliance teams should assess whether the optional SMS notification constitutes adequate advance notice under applicable law, and whether the deletion procedures align with GDPR Article 17 requirements. The document's attribution of the deletion policy to legal data protection obligations suggests this is intended as a compliance mechanism, but the adequacy of the notification process should be independently verified.
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This provision establishes region-differentiated inactivity deletion thresholds, with a shorter period for European users that the document attributes to legal data protection obligations, consistent with GDPR data minimization and storage limitation principles. Deletion is stated to be permanent, and the prior notification is described as an SMS that BeReal may (not must) send.
Under this clause, accounts inactive for two years (European and non-US users) or three years (US users) may be permanently deleted, with associated profile and content loss. BeReal states it may send an SMS notification prior to deletion but does not commit to doing so as a guaranteed procedural step.
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