We will reject apps for any content or behavior that we believe is harmful to users or the ecosystem. If we find that you have violated these terms after your app has been approved, your app may be removed from the App Store and you may be expelled from the Developer Program.
For developers who rely on the App Store as their primary or sole distribution channel, unilateral removal without binding procedural protections or damages remedy can be commercially devastating and constitutes an effective termination of their business channel.
Apple's App Review Guidelines directly affect what apps consumers can access, what data those apps may collect, and how they can pay for digital content — Apple's mandatory in-app purchase requirement means app developers cannot offer cheaper prices through external payment links on iOS. Consumers benefit from Apple's content and privacy review standards, which prohibit apps from collecting data beyond declared purposes and require age-gating for adult content, but have no direct appeal mechanism if Apple removes an app they rely upon. You can review an app's declared data practices by checking the App Privacy section on any App Store listing before downloading.