Before asking a user to subscribe, you must clearly describe what the user will get if they subscribe, what will be charged, how often they'll be charged, and how to cancel.
Subscription dark patterns — where users are charged without clear advance notice — are a leading source of consumer complaints; Apple's disclosure requirement is a meaningful protection against surprise recurring charges.
Apple's App Review Guidelines directly affect what apps consumers can access, what data those apps may collect, and how they can pay for digital content — Apple's mandatory in-app purchase requirement means app developers cannot offer cheaper prices through external payment links on iOS. Consumers benefit from Apple's content and privacy review standards, which prohibit apps from collecting data beyond declared purposes and require age-gating for adult content, but have no direct appeal mechanism if Apple removes an app they rely upon. You can review an app's declared data practices by checking the App Privacy section on any App Store listing before downloading.