We have lots of apps on the App Store and don't need more Fart apps. If your App doesn't do something useful, unique or provide some form of lasting entertainment, or if your metadata is clearly marketing your app in a way that is not reflected in the app experience, or if your screenshots don't accurately represent your app, it may not be accepted.
This quality and accuracy standard protects consumers from downloading apps that do not perform as advertised, reducing the risk of deceptive app marketing and wasted purchases.
Apple's App Review Guidelines directly affect what apps consumers can access, what data those apps may collect, and how they can pay for digital content — Apple's mandatory in-app purchase requirement means app developers cannot offer cheaper prices through external payment links on iOS. Consumers benefit from Apple's content and privacy review standards, which prohibit apps from collecting data beyond declared purposes and require age-gating for adult content, but have no direct appeal mechanism if Apple removes an app they rely upon. You can review an app's declared data practices by checking the App Privacy section on any App Store listing before downloading.