Apple App Store · Apple Developer Agreement · View original document ↗

App Store Marketing Guidelines restrict badge usage

Medium severity High confidence Explicitdocumentlanguage Common · 256 of 352 platforms
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This analysis describes what Apple App Store's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Developers and publishers must follow designated guidance when using Apple-associated visual assets in marketing, covering a range of asset types.

Consumer impact (what this means for users)

The guidance controls how Apple-branded visual assets may appear in developer marketing that users encounter.

How other platforms handle this

Segment Medium

You grant Twilio the right to use and display your name, logo, and a description of your use case(s) on Twilio's website, in earnings releases and calls, and in marketing and promotional materials, subject to your standard trademark usage guidelines...

Wise Medium

We grant you a non-transferable, non-exclusive license to use the App on your device subject to this Agreement. We reserve all other rights.

Tinder Medium

You do not have any rights in relation to Member Content, and, unless expressly authorized by Tinder, you may only use Member Content to the extent that your use is consistent with our Services' purpose...

See all platforms with this clause type →

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▸ View Original Clause Language DOCUMENT RECORD
"
Guidance on including App Store badges, photography and video, Apple product images, and more in your marketing communications.

— Excerpt from Apple App Store's Apple Developer Agreement

Provision details

Document information
Document
Apple Developer Agreement
Entity
Apple App Store
Document last updated
May 5, 2026
Tracking information
First tracked
May 11, 2026
Last verified
July 9, 2026
Record ID
CA-P-053796
Document ID
CA-D-00668
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
e6b0a134ff042c8f7a256f4e0c6dd71e1d42fc087c9d960521bbbff01169b876
Analysis generated
May 11, 2026 05:45 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Apple App Store
Document: Apple Developer Agreement
Record ID: CA-P-053796
Captured: 2026-05-11 05:45:31 UTC
SHA-256: e6b0a134ff042c8f…
URL: https://conductatlas.com/platform/apple-app-store/apple-developer-agreement/provision/CA-P-053796/app-store-marketing-guidelines-restrict-badge-usage/
Accessed: July 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Apple App Store's App Store Marketing Guidelines restrict badge usage clause do?

Developers and publishers must follow designated guidance when using Apple-associated visual assets in marketing, covering a range of asset types.

How does this clause affect you?

The guidance controls how Apple-branded visual assets may appear in developer marketing that users encounter.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 256 platforms. See the full comparison.

Is ConductAtlas affiliated with Apple App Store?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Apple App Store.