Anthropic can use your company name and logo in its marketing unless you opt out using the provided form. You are also asked to consider (but not required to accept) providing quotes or participating in joint marketing.
This analysis describes what Anthropic's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The agreement authorizes Anthropic to use the Customer's name and logo for marketing purposes by default; customers who do not wish to be publicly identified as API users must actively submit an opt-out request.
Business customers are identified as Anthropic customers in public marketing materials by default under these terms; customers can opt out by submitting the form linked in Section G, and are asked to consider but not required to participate in co-marketing activities.
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"Anthropic may use Customer's name and logo to publicly identify Customer as a customer of the Services; provided that Customer may opt-out via this request form. Customer will consider in good faith any request by Anthropic to (1) provide a quote from a Customer executive regarding Customer's motivation for using the Services that Anthropic may use publicly and (2) participate in a public co-marketing activity.— Excerpt from Anthropic's Anthropic Commercial Terms
REGULATORY LANDSCAPE: The default publicity authorization engages trademark and brand licensing principles; the opt-out mechanism means the authorization is contractually established unless the customer takes affirmative action. For publicly traded companies, unauthorized use of company name and logo in a vendor's marketing may engage securities disclosure or reputational risk considerations. GOVERNANCE EXPOSURE: Low. The opt-out mechanism is accessible and the agreement does not require customer participation in active co-marketing; the good-faith consideration obligation for quotes and co-marketing is not a binding commitment to participate. JURISDICTION FLAGS: No specific jurisdiction-specific heightened exposure is identified for this provision beyond standard trademark and brand usage considerations. CONTRACT AND VENDOR IMPLICATIONS: Procurement and communications teams should note the default publicity authorization and assess whether an opt-out is warranted given the organization's policies on third-party brand use. Publicly traded companies or organizations with strict brand governance policies should review this provision as part of onboarding. COMPLIANCE CONSIDERATIONS: Legal and communications teams should determine whether the organization's brand usage policies require an opt-out to be submitted, and if so, do so at the time of onboarding.
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The agreement authorizes Anthropic to use the Customer's name and logo for marketing purposes by default; customers who do not wish to be publicly identified as API users must actively submit an opt-out request.
Business customers are identified as Anthropic customers in public marketing materials by default under these terms; customers can opt out by submitting the form linked in Section G, and are asked to consider but not required to participate in co-marketing activities.
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