Ancestry Compares DNA Data Across Users

The updated Terms footer no longer includes a direct link to 'Do Not Sell or Share My Personal Information,' a disclosure mechanism required under California's CCPA. California residents retain the legal right to direct Ancestry not to sell or share their personal information, but the footer no longer provides a prominently placed navigation point to exercise that right. Ancestry's privacy notice continues to reference CCPA compliance and provides other disclosure language, but the specific footer link has been removed.

The updated terms reduce the out-of-pocket costs consumers must pay to arbitrate disputes against Ancestry. Previously, consumers and Ancestry shared filing fees, arbitrator fees, and hearing expenses equally unless an arbitrator found the arbitration frivolous; now, if an arbitrator determines the arbitration is non-frivolous, Ancestry covers all JAMS-invoiced fees. Separately, the revised terms establish that Ancestry will pay all mediation fees, whereas both parties previously shared this cost. The removal of language describing alternative AAA procedures narrows the stated dispute resolution pathway.

California residents who rely on the Terms and Conditions footer to find the option to request that Ancestry not sell or share their personal information will no longer see that link in that location. While the underlying CCPA right to opt out likely remains available, the removal of this navigation path from the terms page makes the right less discoverable. California residents should verify that they can still access opt-out functionality through Ancestry's website or contact the company directly if they cannot locate the feature.