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"Where required by applicable law, Amplitude honors the Global Privacy Control (GPC) signal, when properly configured and received, and we will treat our initial receipt of the GPC signal as a valid request to opt-out of targeted advertising...Excerpt from Amplitude's Privacy Notice
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
Provision-level monitoring, governance timelines, and regulatory mapping built from archived source documents and historical version tracking.
The clause states: “Where required by applicable law, Amplitude honors the Global Privacy Control (GPC) signal, when properly configured and received, and we will treat our initial receipt of the GPC signal as a valid request to opt-out of targeted advertising...”
ConductAtlas has identified this type of provision across 294 platforms. See the full comparison.
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