Third parties including advertising networks and social media companies use their own tracking technologies on American's websites and apps to collect information about your visits, independent of what American itself collects.
This analysis describes what American Airlines's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Third-party trackers on aa.com operate under their own privacy policies, meaning data about your visit may be collected and used by entities you have no direct relationship with and whose data practices American does not control.
Interpretive note: The document was truncated before the full third-party collection disclosure was provided, limiting complete assessment of the specific third parties and scope of collection described.
When you visit aa.com or use the American Airlines app, third-party advertising and analytics companies automatically collect data about your activity on those platforms, and that data is governed by the third parties' own privacy policies rather than American's.
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"When you use our Interactive Services, we and third parties on our Interactive Services may automatically receive information using tracking technologies such as cookies, web beacons, pixel tags, and similar technologies (collectively, 'Cookies'). This information includes your browser type, IP address, type of operating system you use, the name of your internet service provider, mobile advertising identifiers, and pages visited on our Interactive Services. Some of our Interactive Services include social network or other [... document truncated ...]— Excerpt from American Airlines's American Airlines Privacy Policy
REGULATORY LANDSCAPE: Third-party tracking on American's owned digital properties engages the ePrivacy Directive and GDPR for EU/EEA users, requiring informed consent for non-essential cookies placed by third parties. Under CPRA, allowing third parties to collect personal information on American's digital properties for their own advertising purposes may constitute sharing personal information for cross-context behavioral advertising, triggering opt-out disclosure requirements. The FTC's guidance on third-party tracking and its authority under Section 5 apply to representations about third-party data practices. GOVERNANCE EXPOSURE: Medium. American's disclosure that third parties collect information via its Interactive Services is a standard industry disclosure, but the scope of third-party access and the adequacy of consent mechanisms for EU/EEA users are areas of ongoing regulatory scrutiny. The truncated document limits full assessment of the specific disclosures made about third-party collection. JURISDICTION FLAGS: EU/EEA data subjects have the strongest protections requiring affirmative consent for non-essential third-party cookies under the ePrivacy Directive. California residents are entitled to opt out of third-party data collection that constitutes sharing under CPRA. States with comprehensive privacy laws impose similar requirements. CONTRACT AND VENDOR IMPLICATIONS: American should maintain an up-to-date inventory of all third-party tags and tracking technologies deployed on its digital properties, ensure data processing agreements with each vendor are in place, and confirm that the consent management platform accurately reflects which third parties are activated based on user consent status. COMPLIANCE CONSIDERATIONS: Legal teams should audit the consent management platform to confirm third-party tags are only activated following affirmative consent for EU/EEA users, review the list of third-party vendors disclosed to users for completeness and accuracy, and assess whether the current disclosure satisfies CPRA's requirement to disclose the categories of third parties receiving personal information.
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Third-party trackers on aa.com operate under their own privacy policies, meaning data about your visit may be collected and used by entities you have no direct relationship with and whose data practices American does not control.
When you visit aa.com or use the American Airlines app, third-party advertising and analytics companies automatically collect data about your activity on those platforms, and that data is governed by the third parties' own privacy policies rather than American's.
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