Airtable collects usage data including access patterns, usage behavior, and performance metrics, and retains the right to use this data for any business purpose including analytics, product development, and service analysis, indefinitely including after account termination. The terms specify that usage data is distinct from user-uploaded content.
This analysis describes what Airtable's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision authorizes Airtable to retain and use behavioral and operational data derived from user interactions with the platform indefinitely, including after the user's account is terminated. The enumerated business purposes are stated as non-exhaustive, as the provision uses the phrase 'including but not limited to.'
Interpretive note: Whether usage data as defined constitutes personal data under GDPR or CCPA depends on the specific data elements collected and their identifiability, which is not fully specified in this provision.
The agreement authorizes Airtable to collect and retain usage data including access patterns and performance metrics, and to use that data for business purposes including analytics and product development without time limitation, even after account termination. The provision distinguishes usage data from user-uploaded content but does not specify a retention period.
Cross-platform context
See how other platforms handle Usage Data Perpetual Retention and Use and similar clauses.
Compare across platforms →"We may collect and analyze data and other information regarding your use of the Services, including access, usage patterns, and performance (collectively, "Usage Data"). We are free at any time (including after termination of these Terms) to use such data and information for our business purposes, including but not limited to analytics, quality assurance, product and service development and improvement, and churn rate and service level analysis. For clarity, Usage Data does not include Your Content.Excerpt from Airtable's Terms of Service
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This provision authorizes Airtable to retain and use behavioral and operational data derived from user interactions with the platform indefinitely, including after the user's account is terminated. The enumerated business purposes are stated as non-exhaustive, as the provision uses the phrase 'including but not limited to.'
The agreement authorizes Airtable to collect and retain usage data including access patterns and performance metrics, and to use that data for business purposes including analytics and product development without time limitation, even after account termination. The provision distinguishes usage data from user-uploaded content but does not specify a retention period.
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