Provision record
Airtable · Airtable Privacy Policy · View original document ↗

Two-Step Targeted Advertising Opt-Out

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Document Record

What it is

The policy requires users to complete two separate steps to opt out of targeted advertising: first, toggling cookies off in the Cookie Preference Center or enabling Global Privacy Control, and second, submitting a separate opt-out form or email to privacy@airtable.com.

This analysis describes what Airtable's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This provision establishes a two-step opt-out process for targeted advertising that requires both a technical cookie setting action and a separate affirmative request submission, which may require evaluation under state privacy laws that specify the permissible mechanics of opt-out mechanisms.

Interpretive note: Whether the two-step opt-out mechanism satisfies applicable state privacy law requirements, including CPPA guidance on GPC recognition and opt-out accessibility, is a compliance question that may depend on evolving regulatory guidance.

Consumer impact (what this means for users)

Under this clause, users in the approximately 19 named states must complete both a cookie preference toggle (or GPC activation) and a separate form or email submission to opt out of targeted advertising and personal information sharing; completing only one step does not constitute a complete opt-out under the stated terms.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Opt Out of Arbitration
    Step 1: Click 'Cookie Preferences' in the footer of the Airtable website and toggle cookies off, or enable Global Privacy Control in your browser. Step 2: Submit a request using the opt-out form linked in Section 11.a of the policy or email privacy@airtable.com. Both steps must be completed.

Cross-platform context

See how other platforms handle Two-Step Targeted Advertising Opt-Out and similar clauses.

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▸ View Original Clause Language DOCUMENT RECORD
"
You may ask us not to use or disclose your personal information for targeted advertising (sometimes referred to as "sharing" under California law), sales, or analytics purposes. To exercise this right, you must: Toggle cookies off in our Cookie Preference Center, which may be accessed by clicking on "Cookie Preferences" in the footer of this webpage, or enable Global Privacy Control (" GPC ") on your browser; and Submit a request using this form or email privacy@airtable.com .

Excerpt from Airtable's Privacy Policy

ConductAtlas Analysis

Institutional analysis (regulatory & governance intelligence)

1) REGULATORY LANDSCAPE: This provision engages CCPA regulations governing the right to opt out of sale and sharing of personal information, including California Privacy Protection Agency (CPPA) guidance on opt-out mechanisms and Global Privacy Control …

Insight

Unlock the full institutional analysis

Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.

Applicable agencies

  • State Attorney General
    State AGs in California, New York, Texas, and other states can investigate violations of state consumer protection and privacy laws, including CCPA (California), SHIELD Act (New York), and equivalents.
    Who can file: Residents of states with comprehensive privacy laws — primarily California, Virginia, Colorado, Connecticut, and Utah
    What you need: Evidence of the violation, explanation of how your state rights were affected, and your account or contact information with the company
    What to expect: Outcomes vary by state. May result in investigation, enforcement action, or requirement for the company to change practices. No direct individual compensation in most cases.

    Search "[your state] attorney general consumer complaint" to find your state's direct complaint form

  • Federal Trade Commission (ftc)
    Oversees unfair or deceptive business practices and can investigate companies that mislead consumers about data collection, sharing, or use.
    Who can file: Anyone affected by the company's practices (US or international)
    What you need: Your account details, a timeline of relevant events, and a description of the specific issue
    What to expect: Complaints inform FTC enforcement priorities and investigations but do not result in individual resolution or compensation
    File a complaint →

Provision details

Document information
Document
Airtable Privacy Policy
Entity
Airtable
Document last updated
May 5, 2026
Tracking information
First tracked
July 9, 2026
Last verified
July 9, 2026
Record ID
CA-P-015815
Document ID
CA-D-00552
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
d2a36b8af82c690128dad46b6a48d19c80ee73d00f7153b469be484e5eebe94e
Analysis generated
July 9, 2026 08:52 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Airtable
Document: Airtable Privacy Policy
Record ID: CA-P-015815
Captured: 2026-07-09 08:52:58 UTC
SHA-256: d2a36b8af82c6901…
URL: https://conductatlas.com/platform/airtable/airtable-privacy-policy/provision/CA-P-015815/two-step-targeted-advertising-opt-out/
Accessed: Sept. 20, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Airtable's Two-Step Targeted Advertising Opt-Out clause do?

This provision establishes a two-step opt-out process for targeted advertising that requires both a technical cookie setting action and a separate affirmative request submission, which may require evaluation under state privacy laws that specify the permissible mechanics of opt-out mechanisms.

How does this clause affect you?

Under this clause, users in the approximately 19 named states must complete both a cookie preference toggle (or GPC activation) and a separate form or email submission to opt out of targeted advertising and personal information sharing; completing only one step does not constitute a complete opt-out under the stated terms.

Is ConductAtlas affiliated with Airtable?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Airtable.