Biometric data is among the most sensitive personal information — it is unique to you and cannot be changed if compromised. Several US states (Illinois, Texas, Washington) have strict laws governing its collection.
Consumer impact
Adobe collects extensive personal data including biometric identifiers, precise geolocation, and the content you create or store in the cloud, and shares this with advertisers, data brokers, and third-party partners. Your cloud-stored content may be scanned both automatically and by human reviewers, and your usage data may be used to train machine learning models unless you opt out. You can manage many of these data uses by visiting adobe.com/privacy/opt-out.html to adjust your privacy choices.
What you can do
⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
Delete Your Data
Navigate to Adobe's privacy choices page, locate the biometric or content analysis opt-out section, and disable face grouping or voice features. You can also submit a data deletion request through the privacy rights portal.
Applicable agencies
FTC
FTC oversees unfair or deceptive data practices including biometric data collection disclosures under Section 5 of the FTC Act.
State Attorneys General in Illinois, Texas, Washington and other states with biometric privacy laws can enforce consumer rights violations related to biometric data collection.