Provision record
Activision · Activision Privacy Policy · View original document ↗

EEA and UK consent-based processing includes targeted mobile ads

High severity Explicit document language Common · 278 of 352 platforms
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This analysis describes what Activision's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

Clause Stability Stable

0
Changes
4
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 3333 other provisions on other platforms.

How other platforms handle this

MyFitnessPal Medium

Send You Promotional and Marketing Materials Consent (where required by law) Legitimate Interests when consent is not required by law (specifically our interests in marketing features and products that may interest you...)

Microsoft Medium

We do not use what you say in email, chat, video calls or voice mail, or your documents, photos or other personal files, to target advertising to you.

Lyft Medium

We may infer certain information from your interactions with the Lyft Platform and other personal information available to us. For example, if you frequently ride to or from airports, we may infer you are a frequent traveler.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
We process your personal information based on your consent. This includes, for example, providing: newsletters, direct e-mails and surveys...targeted ads in our mobile games; and certain other marketing features.

Excerpt from Activision's Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
COPPA
United States Federal
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union

Provision details

Document information
Document
Activision Privacy Policy
Entity
Activision
Document last updated
May 5, 2026
Tracking information
First tracked
April 18, 2026
Last verified
May 9, 2026
Record ID
CA-P-040632
Document ID
CA-D-00308
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
6e06cfe496f382ae1146d1aec7e46cbbd739a4c0507254fbb5ba12ebe49d87b0
Analysis generated
April 18, 2026 12:06 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Activision
Document: Activision Privacy Policy
Record ID: CA-P-040632
Captured: 2026-04-18 12:06:35 UTC
SHA-256: 6e06cfe496f382ae…
URL: https://conductatlas.com/platform/activision/activision-privacy-policy/provision/CA-P-040632/eea-and-uk-consent-based-processing-includes-targeted-mobile-ads/
Accessed: Aug. 18, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

Other risks in this policy

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Frequently Asked Questions

What does Activision's EEA and UK consent-based processing includes targeted mobile ads clause do?

The clause states: “We process your personal information based on your consent. This includes, for example, providing: newsletters, direct e-mails and surveys...targeted ads in our mobile games; and certain other marketing features.”

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 278 platforms. See the full comparison.

Is ConductAtlas affiliated with Activision?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Activision.