This analysis describes what Activision's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This establishes an affirmative right consumers can exercise to stop a specific category of data use, namely sale and sharing for targeted advertising purposes.
You have the right to opt out of Activision selling your personal information or sharing it with third parties for the purpose of targeted advertising.
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You have the right to opt out of profiling in furtherance of decisions that produce legal or similarly significant effects concerning the consumer.
The right to know with whom we have shared your Personal Data, for what purposes, and what Personal Data has been shared (including whether Personal Data was disclosed to third parties for their own direct marketing purposes)
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"consumers have the right to opt out of the sale of personal information or the sharing of their personal information with third parties for targeted advertising (also known as cross-context behavioral advertising or interest-based advertising).— Excerpt from Activision's Activision Privacy Policy
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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This establishes an affirmative right consumers can exercise to stop a specific category of data use, namely sale and sharing for targeted advertising purposes.
You have the right to opt out of Activision selling your personal information or sharing it with third parties for the purpose of targeted advertising.
ConductAtlas has identified this type of provision across 291 platforms. See the full comparison.
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